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THE WORK

WE DO.

CASE STUDIES / Activation

25 Nov 2024

I Want to Talk – Outdoor Innovation Campaign

I Want to Talk – Outdoor Innovation Campaign
I Want to Talk – Outdoor Innovation Campaign
I Want to Talk – Outdoor Innovation Campaign
I Want to Talk – Outdoor Innovation Campaign
I Want to Talk – Outdoor Innovation Campaign
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I Want to Talk – Outdoor Innovation Campaign
I Want to Talk – Outdoor Innovation Campaign
I Want to Talk – Outdoor Innovation Campaign
I Want to Talk – Outdoor Innovation Campaign
I Want to Talk – Outdoor Innovation Campaign

Brand

KINO WORKS LLP

Objective

To create an eye-catching and impactful outdoor innovation targeting moviegoers through an engaging and inspiring execution.

Solution

Khushi Advertising executed a high-impact outdoor campaign featuring a 30ft(W) X 15ft(H) Bobblehead Innovation at Juhu Beach, Mumbai. The unique display included a dynamic LED screen, showcasing a new motivational message daily, ensuring continuous engagement and curiosity among the audience. While the bobblehead concept was provided by the client, Khushi managed the entire strategy, planning, media buying, and execution to bring the vision to life.

Results

The campaign successfully enhanced brand awareness among moviegoers, generating 15 lakh+ impressions over 18 days. The eye-catching design and daily-changing content kept the audience engaged, making it one of the most talked-about outdoor activations during the campaign period.