CASE STUDIES / Khushi D3X, Mall
12 Dec 2025
From Malls to Minds — OnePlus 15 Everywhere 👀
The OnePlus 15 Everywhere Campaign deployed over 60+ digital branding units across 12 premium malls in 8 metro cities, transforming high-footfall locations into vibrant brand hubs. Featuring KHUSHI D3X digital screens, LED pods, and interactive displays, the campaign brought the OnePlus 15 directly to millions of potential customers, creating a dynamic space for engagement and brand interaction.
By placing these digital assets in high-traffic malls, the campaign helped OnePlus engage a diverse audience, allowing shoppers to explore the product through interactive displays and LED screens. This setup not only enhanced visibility but also sparked curiosity, strengthening the brand’s premium positioning. Shoppers could engage with the OnePlus 15 in a meaningful way, deepening their connection to the product and the brand.
The OnePlus 15 Everywhere campaign successfully expanded the brand’s presence across key cities, reaching a wide audience and reinforcing OnePlus’s reputation as a leader in the smartphone market. Through the use of innovative digital displays and strategic mall placements, the campaign effectively drove brand awareness and product visibility on a national scale.
By placing these digital assets in high-traffic malls, the campaign helped OnePlus engage a diverse audience, allowing shoppers to explore the product through interactive displays and LED screens. This setup not only enhanced visibility but also sparked curiosity, strengthening the brand’s premium positioning. Shoppers could engage with the OnePlus 15 in a meaningful way, deepening their connection to the product and the brand.
The OnePlus 15 Everywhere campaign successfully expanded the brand’s presence across key cities, reaching a wide audience and reinforcing OnePlus’s reputation as a leader in the smartphone market. Through the use of innovative digital displays and strategic mall placements, the campaign effectively drove brand awareness and product visibility on a national scale.