CASE STUDIES / Mall
06 Jan 2026
Avatar: Fire and Ash Ignites Shopping Corridors
Bringing the experience of Pandora to leading retail destinations, Khushi Advertising executed an integrated mall brandung campaign for the global release of Avatar: Fire and Ash, delivering high visibility and mass reach through premium retail media.
Strategic branding at 45 high-footfall retail destinations brought the movie closer to audiences, transforming malls into immersive cinematic zones. By leveraging multiple media formats across 20+ key metro cities, the campaign ensured repeated exposure, embedding the film into everyday shopping journeys.
The campaign effectively utilized prominent mall locations to create impactful visual touchpoints that aligned with consumer movement and dwell time. By integrating the film’s presence into shopping environments, the campaign strengthened audience recall and sustained excitement ahead of the theatrical release.
Through scale, strategic placement, and immersive retail media solutions, Khushi Advertising successfully extended the presence of Avatar: Fire and Ash beyond the cinema screen. The campaign reinforced brand visibility, engaged urban audiences consistently, and ensured the film remained top of mind throughout its release window.
Strategic branding at 45 high-footfall retail destinations brought the movie closer to audiences, transforming malls into immersive cinematic zones. By leveraging multiple media formats across 20+ key metro cities, the campaign ensured repeated exposure, embedding the film into everyday shopping journeys.
The campaign effectively utilized prominent mall locations to create impactful visual touchpoints that aligned with consumer movement and dwell time. By integrating the film’s presence into shopping environments, the campaign strengthened audience recall and sustained excitement ahead of the theatrical release.
Through scale, strategic placement, and immersive retail media solutions, Khushi Advertising successfully extended the presence of Avatar: Fire and Ash beyond the cinema screen. The campaign reinforced brand visibility, engaged urban audiences consistently, and ensured the film remained top of mind throughout its release window.