CASE STUDIES / Mall

06 Dec 2025

Dhurandhar’s Retail Domination: Bringing Cinematic Buzz to Malls and Theatres

As Dhurandhar hit theatres with Ranveer Singh in the lead, Team Khushi extended the film’s excitement into everyday retail spaces. Our innovative mall branding campaign transformed shopping malls into dynamic movie zones, ensuring the film's presence was impossible to miss and unforgettable for all shoppers.

Strategic Mall Branding Across 12 High-Traffic Locations

To engage moviegoers where they spend their leisure time, we executed a targeted campaign across 12 high-footfall retail destinations. From large-format branding to high-tech digital screens in premium malls, our campaign reached key metropolitan cities, including Mumbai, Pune, Delhi, Bengaluru, Kolkata, and beyond. This strategic approach generated buzz before the release and maintained momentum after the premiere.

Impressive Results: Reaching Over 39 Lakh People Nationwide

The mall branding campaign for Dhurandhar created a nationwide buzz, reaching over 39 lakh people across premium malls. This strong presence in everyday environments helped embed the film into conversations, amplifying Dhurandhar's blockbuster success and leaving a lasting impact on audiences across India.