CASE STUDIES / Activation

20 Jan 2026

Sip in Style with Go Colors x MostlySane

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Campaign Overview

Team Khushi executed an on-ground Brand Activation to celebrate the launch of the Go Colors x MostlySane Collection. The campaign focused on connecting with Gen Z audiences through lifestyle-driven experiences in familiar social spaces, positioning Go Colors as a culturally relevant fashion brand.

Idea and Execution

The activation was carried out at Café Coffee Day, using cafés as everyday touchpoints to integrate fashion into daily routines. Running from 8th December 2025 to 7th January 2026, the MostlySane Combo Offer was seamlessly introduced within the café environment, creating natural moments of brand engagement.

Scale and Reach

The campaign was executed across 30 Café Coffee Day outlets in Mumbai, Pune, Delhi, Bengaluru, Chennai, and Hyderabad. These high footfall locations enabled consistent visibility and reach among young urban consumers.

Impact

By transforming routine café visits into engaging brand experiences, the activation drove strong brand recall and increased cultural relevance for Go Colors. The campaign highlighted the effectiveness of experiential marketing, contextual brand placements, and on-ground activations in building meaningful connections with Gen Z audiences.

The Khushi Approach

Fashion, fun, and coffee came together to create a memorable lifestyle-led brand experience, reinforcing Team Khushi’s expertise in executing impactful fashion and experiential marketing campaigns.