CASE STUDIES / Khushi D3X, Mall
22 Dec 2025
Brewing The Big 500 Celebration with Starbucks
Starbucks reached a historic milestone with the opening of its 500th store in India. To celebrate this achievement, Starbucks launched #TheBig500Celebration, a special limited-time offer available on 15 and 16 November 2025.
As part of the celebration, customers were offered
all for just ₹500.
This attractive offer was designed to reward loyal Starbucks customers while inviting new audiences to experience the brand.
To build excitement and drive visibility for this campaign, Khushi Advertising, India’s leading integrated Out of Home media specialist, executed a nationwide promotional rollout. The campaign featured 75+ strategic branding units across 13 premium malls and showcased the state-of-the-art KHUSHI D3X PRISMOX format for a strong visual presence.
By targeting high footfall shopping destinations, the campaign ensured Starbucks’ milestone message reached urban consumers at the right place and time. The Out of Home presence helped turn a brand achievement into a highly visible public celebration.
This dynamic campaign successfully brewed buzz across India’s top retail hubs, increased footfalls at Starbucks outlets, and converted brand awareness into real consumer action. Through impactful placements and premium formats, Khushi Advertising helped transform Starbucks’ 500th store milestone into a nationwide celebration.
As part of the celebration, customers were offered
- ☕ A tall beverage of their choice
- 🍪 A sweet treat
- 🧸 A limited-edition Starbucks bag tag
all for just ₹500.
This attractive offer was designed to reward loyal Starbucks customers while inviting new audiences to experience the brand.
To build excitement and drive visibility for this campaign, Khushi Advertising, India’s leading integrated Out of Home media specialist, executed a nationwide promotional rollout. The campaign featured 75+ strategic branding units across 13 premium malls and showcased the state-of-the-art KHUSHI D3X PRISMOX format for a strong visual presence.
By targeting high footfall shopping destinations, the campaign ensured Starbucks’ milestone message reached urban consumers at the right place and time. The Out of Home presence helped turn a brand achievement into a highly visible public celebration.
This dynamic campaign successfully brewed buzz across India’s top retail hubs, increased footfalls at Starbucks outlets, and converted brand awareness into real consumer action. Through impactful placements and premium formats, Khushi Advertising helped transform Starbucks’ 500th store milestone into a nationwide celebration.