Archives: Case Studies

HSBC Red Carpet Arrival at Vadodara Airport



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HSBC aimed to announce the opening of its new branch in Vadodara by creating strong awareness among the city’s High Net-Worth Individual (HNI) audience. The objective was to deliver a premium brand experience that reflected HSBC’s global stature while building a meaningful local connection.

Khushi Advertising executed a high-impact airport advertising takeover at Vadodara Airport, transforming the arrival zone into a memorable brand experience. The campaign was designed to engage premium travellers, business flyers, and the city’s influential audience at a key transit touchpoint.

Campaign Highlights:

  • Red carpet adorned with flowers,
  • Curated welcome kits & savouries,
  • Custom rangoli capturing the essence of Vadodara,
  • HSBC branding across every traveller touchpoint,
  • Influencer buzz across social platforms,
  • 15-day DOOH campaign painting the city HSBC Red.

This airport advertising and DOOH Campaign successfully blended cultural resonance with HSBC’s global brand presence. The activation positioned HSBC as a trusted international banking institution while establishing a strong regional connection with Vadodara’s HNI community.

HSBC lands in the Golden City, Amritsar!



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Khushi Advertising proudly announced HSBC’s entry into Amritsar with a farm field branding campaign of extraordinary scale. The highlight was a massive 200 feet by 162 feet flex installation weighing over 1700 kilograms, elegantly displayed across the fields and featuring the HSBC logo.

The welcome extended beyond the fields. At the arrivals gate, travellers experienced a red carpet reception adorned with flowers, sweet delicacies, and the HSBC logo, creating a sense of grandeur and hospitality from the moment they arrived.

This campaign was more than just branding. It was a powerful statement of trust, global expertise, and community connection. HSBC’s presence in Amritsar was celebrated in style, leaving a lasting impression on locals and travellers alike and reinforcing the bank’s legacy unforgettably.

Sip in Style with Go Colors x MostlySane



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Campaign Overview

Team Khushi executed an on-ground Brand Activation to celebrate the launch of the Go Colors x MostlySane Collection. The campaign focused on connecting with Gen Z audiences through lifestyle-driven experiences in familiar social spaces, positioning Go Colors as a culturally relevant fashion brand.

Idea and Execution

The activation was carried out at Café Coffee Day, using cafés as everyday touchpoints to integrate fashion into daily routines. Running from 8th December 2025 to 7th January 2026, the MostlySane Combo Offer was seamlessly introduced within the café environment, creating natural moments of brand engagement.

Scale and Reach

The campaign was executed across 30 Café Coffee Day outlets in Mumbai, Pune, Delhi, Bengaluru, Chennai, and Hyderabad. These high footfall locations enabled consistent visibility and reach among young urban consumers.

Impact

By transforming routine café visits into engaging brand experiences, the activation drove strong brand recall and increased cultural relevance for Go Colors. The campaign highlighted the effectiveness of experiential marketing, contextual brand placements, and on-ground activations in building meaningful connections with Gen Z audiences.

The Khushi Approach

Fashion, fun, and coffee came together to create a memorable lifestyle-led brand experience, reinforcing Team Khushi’s expertise in executing impactful fashion and experiential marketing campaigns.

Daawat’s ‘Bring Out Your Finest’ OOH Campaign Featuring Shah Rukh Khan

Overview

Ahead of the film’s release, Daawat Basmati Rice has launched its high-impact ‘Bring Out Your Finest’ out-of-home (OOH) advertising campaign, featuring Bollywood superstar Shah Rukh Khan. Designed to strengthen brand recall and elevate premium positioning, the campaign integrates creativity, scale, and cutting-edge visual innovation across major Indian cities.

Strategy & Execution

The campaign blends traditional outdoor formats with immersive experiences to maximise consumer engagement.

Iconic Installation at Mahim Causeway

A key highlight is the striking installation at Mahim Causeway, one of Mumbai’s highest-traffic locations.

  • A large cut-out of Shah Rukh Khan stands alongside a Daawat Basmati Rice pack and a steaming biryani platter.
  • The sequentially illuminated coriander garnish adds movement and drama, ensuring strong visual impact and instant attention.

3D Anamorphic Experiences in Mumbai & Ahmedabad

Taking innovation a step further, the campaign leverages 3D anamorphic content at:

These hyper-realistic visuals showcase a steaming pot of biryani, drawing crowds and delivering an immersive brand moment that reinforces Daawat’s premium appeal.

Widespread Premium OOH Presence

With 125+ premium sites across key metros and non-metros, the campaign ensures:

  • High visibility
  • Strong audience engagement
  • Memorable brand recall

The creative concept and OOH strategy have been fully ideated and executed to highlight Daawat’s leadership in the basmati rice category.

Impact & Expected Results

The campaign is projected to generate 20+ lakh impressions, strengthening Daawat’s aspirational image and reinforcing its position as a category leader. This innovative OOH burst marks a significant milestone in the brand’s storytelling journey.

Avatar: Fire and Ash Takes Over the Bengaluru Metro

Ahead of the film’s release, Avatar: Fire and Ash made a powerful appearance across Bengaluru through a high-impact metro branding campaign.

Khushi Advertising transformed the Bengaluru Metro into a moving cinematic canvas, wrapping trains with striking Avatar characters and elemental visuals inspired by the world of Pandora. The larger-than-life spectacle turned everyday commutes into immersive brand experiences.

Strategically placed across key metro routes, the campaign ensured sustained exposure throughout the day, capturing the attention of office goers, students, and daily commuters. The constant movement of the branded trains amplified reach and recall, making the campaign both unmissable and memorable.

Before the movie reached theatres, Avatar was already travelling across the city at every stop and on every route, delivering massive visibility and unforgettable impressions to thousands of daily commuters.

Avatar: Fire and Ash Ignites Shopping Corridors

Bringing the experience of Pandora to leading retail destinations, Khushi Advertising executed an integrated mall brandung campaign for the global release of Avatar: Fire and Ash, delivering high visibility and mass reach through premium retail media.

Strategic branding at 45 high-footfall retail destinations brought the movie closer to audiences, transforming malls into immersive cinematic zones. By leveraging multiple media formats across 20+ key metro cities, the campaign ensured repeated exposure, embedding the film into everyday shopping journeys.

The campaign effectively utilized prominent mall locations to create impactful visual touchpoints that aligned with consumer movement and dwell time. By integrating the film’s presence into shopping environments, the campaign strengthened audience recall and sustained excitement ahead of the theatrical release.

Through scale, strategic placement, and immersive retail media solutions, Khushi Advertising successfully extended the presence of Avatar: Fire and Ash beyond the cinema screen. The campaign reinforced brand visibility, engaged urban audiences consistently, and ensured the film remained top of mind throughout its release window.

Brewing The Big 500 Celebration with Starbucks

Starbucks reached a historic milestone with the opening of its 500th store in India. To celebrate this achievement, Starbucks launched #TheBig500Celebration, a special limited-time offer available on 15 and 16 November 2025.

As part of the celebration, customers were offered

  • ☕ A tall beverage of their choice
  • 🍪 A sweet treat
  • 🧸 A limited-edition Starbucks bag tag

all for just ₹500.

This attractive offer was designed to reward loyal Starbucks customers while inviting new audiences to experience the brand.

To build excitement and drive visibility for this campaign, Khushi Advertising, India’s leading integrated Out of Home media specialist, executed a nationwide promotional rollout. The campaign featured 75+ strategic branding units across 13 premium malls and showcased the state-of-the-art KHUSHI D3X PRISMOX format for a strong visual presence.

By targeting high footfall shopping destinations, the campaign ensured Starbucks’ milestone message reached urban consumers at the right place and time. The Out of Home presence helped turn a brand achievement into a highly visible public celebration.

This dynamic campaign successfully brewed buzz across India’s top retail hubs, increased footfalls at Starbucks outlets, and converted brand awareness into real consumer action. Through impactful placements and premium formats, Khushi Advertising helped transform Starbucks’ 500th store milestone into a nationwide celebration.

From Malls to Minds — OnePlus 15 Everywhere 👀

The OnePlus 15 Everywhere Campaign deployed over 60+ digital branding units across 12 premium malls in 8 metro cities, transforming high-footfall locations into vibrant brand hubs. Featuring KHUSHI D3X digital screens, LED pods, and interactive displays, the campaign brought the OnePlus 15 directly to millions of potential customers, creating a dynamic space for engagement and brand interaction.

By placing these digital assets in high-traffic malls, the campaign helped OnePlus engage a diverse audience, allowing shoppers to explore the product through interactive displays and LED screens. This setup not only enhanced visibility but also sparked curiosity, strengthening the brand’s premium positioning. Shoppers could engage with the OnePlus 15 in a meaningful way, deepening their connection to the product and the brand.

The OnePlus 15 Everywhere campaign successfully expanded the brand’s presence across key cities, reaching a wide audience and reinforcing OnePlus’s reputation as a leader in the smartphone market. Through the use of innovative digital displays and strategic mall placements, the campaign effectively drove brand awareness and product visibility on a national scale.

Dhurandhar’s Retail Domination: Bringing Cinematic Buzz to Malls and Theatres

As Dhurandhar hit theatres with Ranveer Singh in the lead, Team Khushi extended the film’s excitement into everyday retail spaces. Our innovative mall branding campaign transformed shopping malls into dynamic movie zones, ensuring the film’s presence was impossible to miss and unforgettable for all shoppers.

Strategic Mall Branding Across 12 High-Traffic Locations

To engage moviegoers where they spend their leisure time, we executed a targeted campaign across 12 high-footfall retail destinations. From large-format branding to high-tech digital screens in premium malls, our campaign reached key metropolitan cities, including Mumbai, Pune, Delhi, Bengaluru, Kolkata, and beyond. This strategic approach generated buzz before the release and maintained momentum after the premiere.

Impressive Results: Reaching Over 39 Lakh People Nationwide

The mall branding campaign for Dhurandhar created a nationwide buzz, reaching over 39 lakh people across premium malls. This strong presence in everyday environments helped embed the film into conversations, amplifying Dhurandhar’s blockbuster success and leaving a lasting impact on audiences across India.

Zootopia 2 Mall Advertising | Pan India Immersive Cinema Marketing

Movie Marketing Campaigns

We executed a high-impact integrated movie marketing campaign for Disney’s
blockbuster sequel Zootopia 2, transforming everyday mall visits into immersive brand experiences. The objective was to take the movie beyond the theatre and bring it to life inside India’s busiest premium retail environments.

Mall Advertising

With 140 digital advertising units across 37 mall, we turned retail touchpoints into vibrant storytelling spaces that mirrored the film’s energy, adventure and playful universe. Each mall became an extension of the Zootopia world, ensuring long-duration exposure, repeat visibility and a deeper emotional connection with audiences ranging from families to young moviegoers.

By embedding the cinema promotion within high-footfall shopping destinations, we
ensured that the film remained top of mind during both the pre-release and release
phases, driving high visibility and memorable consumer interactions. 🎬✨

Results

With an estimated reach of 32 lakh shoppers, the campaign sparked nationwide buzz
and transformed routine mall visits into exciting, immersive encounters with the world of Zootopia 2.