Author: amoksharma

Categories
Flix (Cinema)

Movie Marketing Guide in the Digital Era – Expert Strategies

Launching an impactful movie marketing campaign stands as the initial step in ensuring a film’s triumphant journey at the box office. Even colossal film studios such as Warner Bros., Universal Pictures, and Walt Disney Pictures allocate upwards of $150 million for their marketing endeavours, whether orchestrated in-house or entrusted to professional movie marketing agencies. This substantial investment underscores the undeniable significance of film marketing, even for franchises with an enormous built-in fan base. Furthermore, the film industry remains in a perpetual state of transformation, as evidenced by the encroachment of streaming platforms on the traditional theatre market share.

An IFOP market research study reveals a shifting landscape, with 29% of respondents indicating they now frequent cinemas “less often,” while 11% have sworn off theatre visits altogether. The ascent of streaming giants like Netflix, Disney+, Amazon Prime, and Hulu necessitates a re-evaluation of film marketing strategies by producers, who must adapt to this evolving terrain. If you also are seeking Movie Marketing in India to make your brand visible in such a competitive market then must get in touch with Khushi Ambient Media Solution. At Khushi Advertising, we provide dynamic marketing partnerships with the film industry to help you achieve your desired impact. Our collaborations with leading production houses and blockbuster movies enable you to showcase your product or service to a vast national and global audience.

What is Movie Marketing?

Movie marketing is the way movies are promoted and advertised to get people excited about watching them. It’s like telling a story about a movie to make people want to see it. Movie makers use different strategies like trailers, posters, social media, and sometimes even special events to create a buzz and build interest. They want to reach as many people as possible, so they use various channels and platforms to spread the word. The goal of movie marketing is to attract a big audience and make the movie a success at the box office, so it’s an essential part of the movie-making process.

Traditional and Digital Film Marketing

As previously mentioned, traditional marketing methods are losing their effectiveness in today’s rapidly changing landscape. Consequently, businesses are shifting their focus away from traditional marketing and placing greater reliance on digital marketing. According to research by Statista, budgets allocated to traditional marketing are on the decline, while digital marketing budgets continue to see consistent growth. This shift from traditional to digital marketing is also pertinent to the film industry. For example, a new film can often generate more buzz through word-of-mouth on social media platforms than through conventional advertising methods like posters and billboards. The film industry is undergoing a transformative process, and a successful marketing campaign must be agile enough to adapt to this prevailing trend. In today’s highly digitized world, a well-rounded film marketing strategy must be centered around digital channels to remain relevant and effective.

Film Marketing Channels in the Digital Era

In addition to the advantage of reaching a wider audience through virtual advertising channels, digital marketing offers a more straightforward way to gauge performance and audience engagement. Most, if not all, virtual platforms provide in-house tools for monitoring the effectiveness of your campaign. These insights enable you to promptly adjust or discontinue your campaign if it’s not effectively reaching your intended audiences. Conversely, if your digital marketing campaign is performing exceptionally well, you can choose to bolster it. This ensures that your film continues to captivate your target audience and possibly even extends its reach to new markets, if fortune favors. Given these numerous benefits, filmmakers employ various digital marketing channels to promote their new films. Choose the best advertising and movie marketing agency in India with Khushi! Take your brand to the next level – Contact us now.

Social Media

Social media platforms are undeniably the primary choice for digital marketing channels, and the reasons behind this preference are compelling. The most evident advantage is the massive and continuously expanding audience, with a staggering 4.80 billion social media users in 2023, and projections indicate this number could swell to six billion within the next four years.

Additionally, people dedicate an average of 144 minutes per day to social media and messaging apps. Therefore, it’s not solely about reaching a wide audience on these platforms; you also have a remarkable opportunity to engage with users who invest a significant amount of their daily lives in these apps.

If you’re considering promoting your film through social media, it’s important to focus on specific channels and apps:

  • Facebook, with nearly 3 billion monthly users, where 67.5% of them actively engage daily.
  • TikTok, an app known for its remarkable engagement, with users spending an average of 10.85 minutes per session.
  • Twitter, experiencing a remarkable 30% increase in usage among people aged 17 to 34.
  • Instagram, the fourth-most used social media app, closely following Facebook, YouTube, and WhatsApp.

As demonstrated, social media has transformed into a central hub for social interactions. It offers an exceptional platform for filmmakers and producers to share teasers, official trailers, and press releases, effectively connecting with their audience.

Streaming Platforms

In this section, we’re focusing on promoting your film via streaming platforms, not on how to get streaming services to buy your entire movie. In the realm of digital marketing, one of the most widely used streaming platforms is YouTube. Over the years, YouTube has proven to be a valuable resource for marketers, offering substantial returns on investment. Apart from its extensive user base, what makes YouTube stand out is the relevance consumers find in its ads. According to a 2022 study conducted by Google, 59% of respondents perceived YouTube ads as more pertinent compared to advertisements on television and other streaming platforms. So, if you’re devising a film marketing strategy for independent films or any other cinematic endeavor, leveraging the marketing potential of YouTube could be a smart move. Unlock the power of Khushi Ambient Media for unparalleled advertising success and movie marketing excellence. Elevate your brand and reach new heights today.

Stages of Film Marketing

Pre-Production

  • Audience Identification: Filmmakers start by identifying their target audience. They consider factors like age, gender, interests, and location.
  • Marketing Strategy: A marketing plan is developed, outlining how the film will be promoted to reach the intended audience effectively.

Teasers and Trailers

  • Teasers: Short teaser videos are released early on to create intrigue and generate excitement without giving away too much of the plot.
  • Trailers: Longer trailers come later, offering a more comprehensive look at the film’s storyline and characters. They aim to capture the audience’s interest.

Posters and Merchandise

  • Posters: Visually appealing movie posters are designed to grab people’s attention and provide a glimpse of the film’s mood and theme.
  • Merchandise: Creating merchandise like t-shirts, toys, and collectibles with the film’s branding helps in building a fan community.

Social Media Hype

  • Platforms: Filmmakers use social media platforms such as Facebook, Instagram, Twitter, and TikTok to connect with fans and followers.
  • Engagement: Behind-the-scenes content, interactive posts, and contests engage the audience and build anticipation.

Press Releases

  • Media Coverage: The film generates interest through news articles, interviews with the cast and crew, and coverage in magazines, newspapers, and entertainment shows.

Premieres and Festivals

  • Festival Screenings: Films may premiere at film festivals like Cannes or Sundance, generating buzz and attracting the attention of critics and industry professionals.
  • Special Events: Exclusive screenings and premieres with red carpet events can also generate excitement and media coverage.

Wide Release

  • Theater Release: The film is released in theaters, supported by advertising, promotions, and advanced ticket sales to draw audiences.

Home Release

  • DVD/Blu-ray: After the theatrical run, the film is released on physical media like DVDs and Blu-rays.
  • Streaming Platforms: It’s also made available on streaming services like Netflix, Amazon Prime, or Disney+.

Awards Campaigns

  • For Contenders: Films with award potential launch campaigns to get noticed by award bodies, including the Oscars, Golden Globes, and others.

Long-Term Promotion

  • Anniversary Editions: Some films release special anniversary editions with additional content to keep the fanbase engaged.
  • Director’s Cuts: Director’s cuts with extra scenes or alternate endings can reignite interest.
  • Franchise Expansions: Successful films may lead to sequels, spin-offs, or merchandise that keeps the brand alive.

Experience the difference with Khushi. Let us be your marketing and branding solution partner, leveraging our years of expertise in cinemas, malls, and airport advertising, and our successful collaborations with top Indian brands across various industries.

Categories
Flix (Cinema)

Why is OTT the Future of Advertising?

The way people consume TV content is rapidly evolving, and there has been a significant shift towards streaming services as opposed to traditional TV broadcasts. This trend has been facilitated by the introduction of Over-The-Top (OTT) media services, which enable users to access film and TV content through the Internet without the need for a conventional cable or satellite TV subscription. It is highly likely that in a year’s time, we will be able to view advertisements on Netflix, as the company has revealed its plans to introduce a more affordable, ad-supported subscription tier for its streaming service.

This decision was not unexpected to me. Some popular OTT devices include Amazon Fire TV Stick, Roku Streaming Stick, Google Chromecast, Apple TV, Nvidia Shield, Xbox One, PlayStation 4, and Smart TVs with built-in OTT functionality, such as Samsung, LG, and Sony TVs. These devices offer users the ability to access a vast array of streaming services, such as Netflix, Amazon Prime Video, Hulu, Disney+, and many others, making them an attractive option for those looking to cut the cord and move away from traditional TV services. If you also are looking to launch a brand and want to showcase your products and services in front of a large audience through using OTT Advertising in India? If yes, then must get in touch with Khushi Ambient Media Solution today.

Some benefits that your brand can get through utilizing OTT Advertising:
Progressive Personalization:

Through the use of advanced technologies like big data and behavioral targeting, TV streaming allows brands to establish direct connections with their audiences on an individual level. In this context, viewers are presented with personalized content recommendations that are based on various factors, including their account registration details and viewing habits. Khushi Ambient Media Solution is the one-stop solution for all your advertising needs whether it is OTT advertising, airport advertising, mall advertising, and more. OTT advertising will likely tap into the expanding user base of these mobile-friendly, connected tv-friendly platforms, as more consumers favour personalized viewing experiences.

Increased Audience Leads:

OTT advertising has increased overall audience leads by offering more targeted and personalized advertising experiences to viewers. By leveraging advanced targeting technologies such as big data, behavioural targeting, and programmatic advertising, OTT platforms can deliver ads that are more relevant to individual viewers. This level of targeting not only enhances the viewing experience but also increases the likelihood that viewers will engage with the ads they see. As a result, brands can reach a larger and more engaged audience, which can lead to increased conversions and overall audience growth. Experience effective advertising solutions with Khushi Ambient Media Solutions – the premier advertising agency in India.

Opportunities for Advertisers:

Advertisers who use traditional television as their advertising medium are aware of its limitations. They cannot effectively target their desired audience, measure the impact of their ad campaigns, or track the return on investment of their advertising budget. In contrast, over-the-top (OTT) advertising provides solutions to these issues. Advertisers can target their desired audience more precisely, measure the impact of their campaigns more accurately, and track the return on investment of their advertising budget more effectively. As a result, many advertisers are shifting their budgets from TV advertising to OTT advertising. Looking for the best advertising agency in India, if yes then connect with Khushi Ambient Media Solution immediately to take your brand to the next level.

In addition, viewers who watch over-the-top (OTT) TV programs have the flexibility to access them on various devices and even while on the go. This streamlined and convenient process not only expands the overall audience reach of an ad but also has the potential to enhance lead conversions by increasing exposure to the ongoing ad. Are you looking for the best advertising solution in India? Look no further than Khushi Ambient Media Solution! They offer a wide range of advertising services, including airport advertising, mall advertising, OTT advertising, digital marketing, cinema advertising, and more. With their expertise and experience, Khushi Ambient Media Solution can help you reach your target audience and maximize your advertising ROI. Contact them today to learn more about their services and start creating effective advertising campaigns that deliver results!

Categories
Flix (Cinema)

Unique Power of Cinema Advertising in India

One could say that moviegoers and performers are idolized in India. In India, people of all ages have a big cinema craze. For this reason, high-value movie advertising continues to be seen in the market. The partnership between Indian cinema and advertising has a long history. Before we demonstrate the effectiveness of cinema advertising in the digital age, allow us to define the term cinema advertising for you.

What is movie marketing?

In theaters, a wide variety of ads can be seen. Video advertisements can be tailored to a specific audience by taking into account the age range of the audience as well as the genre of the film being viewed. With in-theater video ads, marketers have a unique opportunity to reach their target audiences while they are actively watching.

Advantages of Cinema Advertising

Captive and Engaged Audience:

With cinema advertising, you may reach a captive, attentive, and engaged audience because viewers are unable to mute, swipe, or skip commercials on a large screen. According to surveys, one of the most well-liked forms of advertising is that moviegoers view commercials as an integral part of the whole movie-watching experience. Because of this, research indicates that movie advertisements have a greater impact than television advertisements, as they are twice as likely to be remembered.

You can select your target audience:

To reach your target demographic, use targeted advertising. It is simple to profile the movie’s audience given the kind of film it is. For instance, depending on the kind of audience this movie would draw, a luxury automobile manufacturer might decide to partner with a Marvel property like Iron Man for their advertising. When carefully chosen, every campaign that is targeted at the right audience can provide 10X impact and long-term memory.

Longer duration to tell your story:

Using cinema advertising to your advantage can help you communicate your brand narrative in greater detail without losing your audience’s attention, ensuring a favourable experience and remember. Distracted viewers can be a problem with many forms of advertising. Khushi Ambient Media Solution is the place to go if you’re seeking movie theatre advertising firms or agency in India. Audiences are also reported to retain movie advertisements for an extended period of time.

Boost your brand image:

When your brand appears on the big screen before big-budget blockbusters, which often have production budgets in the millions of dollars, it elevates it above mere cinema advertising. Studies have indicated that advertisements displayed on movie screens were eight times more successful than those on television in differentiating a brand. Additionally, cinema advertising is growing at a faster rate each year roughly 13%. Contact Khushi Ambient Media Solution if your company is seeking movie theatre advertising in India. To assist you in reaching your objectives, we offer the most comprehensive on-screen advertising strategy, branding, activation, and innovations.

Integrated campaign performance:

In other words, businesses or campaigns that utilize all forms of media will do better because reinforcements contribute to higher recall and campaign success. All marketing strategies, including cinema, should be taken into consideration for campaigns to have a greater impact and to create a cohesive and smooth experience for customers. Are movies the ideal fit for your company? Discuss how movie advertising in India could help your brand’s growth with Khushi Ambient Media Solution Sales Representative right now. Lacking a video asset? Khushi Ambient Media Solution provides top-notch video production services from pre-production to post-production, from beginning to end. Send an email to srinivas.musham@khushiadvertising.com to speak with us now.

Categories
Mall

A Marketing Guide for Shopping Malls

Within the dynamic realm of retail, characterized by rapidly changing customer preferences and intense competition, shopping department stores serve as pillars of commerce by providing a convenient destination for dining, shopping, amusement, and social interaction. Nevertheless, in a time when virtual disruption and shifting consumer preferences rule, purchasing department stores’ performance is contingent on their ability to adapt and develop innovative advertising strategies. Buying department stores, which are the lifeblood of contemporary retail, necessitate comprehensive and dynamic advertising and marketing in shopping malls strategies to attract customers, engage in dialogue with them, and cultivate vibrant communities. Within this framework, Khushi Ambient Media Solutions arises as a source of illumination, offering customized advertising and marketing solutions that aim to enhance the reputation and financial success of department stores that sell merchandise. Together, we shall investigate the ways in which Khushi Ambient Media Solutions can significantly transform the advertising landscape of your retail center, thereby elevating it to unprecedented levels of success and affluence.

Knowing Your Audience:

Understanding your intended audience is fundamental to the success of any advertising and marketing in shopping malls. Conduct exhaustive market research in order to gain knowledge of the local community’s demographics, purchasing preferences, and behaviors. Do they consist of affluent households, technologically adept millennials, or avant-garde trendsetters? By acquiring knowledge about your target demographic, you could customize your advertising campaigns to align with their specific interests and needs.

Develop a Strong Brand Identity:

It is crucial to establish a strong brand identity in order to differentiate your retail mall from competitors and provide customers with an unforgettable experience. Construct a unified branding strategy that personifies the distinctive character and principles of your shopping center. This encompasses the creation of an aesthetically pleasing emblem, the establishment of logo messaging, and the preservation of uniformity throughout all advertising and marketing platforms. Furthermore, apart from developing an aesthetically pleasing logo and establishing emblem messaging, it is critical to imbue authenticity and pertinence into your branding strategy. Conduct an in-depth analysis of your retail center’s history, surroundings, architecture, and network in order to identify its distinctive narrative. By incorporating these elements into your branding narrative, you establish a connection with your target audience that transcends mere transactional exchanges.

Capitalize on Digital Marketing:

In the contemporary digital era, establishing a strong online presence is imperative for effectively connecting with and enticing potential customers. Leverage the potential of virtual advertising channels, such as e-mail advertising, social media, and search engine optimization, to increase mall traffic and brand recognition. Utilize engaging content, promotions, and activities to attract and retain customers, and implement targeted strategies of marketing in shopping malls to effectively reach specific segments of the target audience.

Construct Immersive Experiences:

Beyond being a mere destination for retail transactions, elevate your shopping center by designing immersive experiences that engross and delight patrons. Organize events, workshops, and overnight performances that appeal to your intended audience, such as culinary showcases, fashion displays, or art exhibitions. By providing accurate and exceptional research, you can attract returning customers and generate excitement about your shopping center.

Optimize Customer Experience:

Generating exceptional customer reviews at each interaction is critical for fostering customer loyalty. Allocate resources towards the development of amenities and provisions that augment the purchasing process, such as interactive virtual directories, comfortable seating, and complimentary Wi-Fi. Educate and instruct employees on how to provide knowledgeable and cordial customer service, and solicit feedback in order to continuously improve and innovate.

Establish Partnerships and Collaborations:

To enhance the reach of your advertising endeavors and expand your customer base, consider forming alliances with tenants, local businesses, and community organizations. Establish collaborative partnerships with retailers to co-host promotions or events, engage in partnerships with influencers or bloggers to generate excitement, and participate in go-promotional sports to engage site visitors and increase mall exposure.

Evaluation and Enhancement of Performance:

Monitor the efficacy of your marketing initiatives and campaigns by employing key performance indicators (KPIs), such as customer satisfaction, foot traffic, and sales conversions. Leverage the capabilities of analytics tools to gain valuable insights into consumer behavior and preferences, and adapt your strategies accordingly. It is imperative to consistently refine and enhance one’s advertising and marketing strategies in order to maintain relevance and a competitive edge in a rapidly changing market.

In conclusion, a proficient advertising strategy is essential for achieving success and remaining competitive in the ever-evolving world of retail. Through strategic audience understanding, effective branding development, utilization of virtual advertising and marketing, creation of immersive reports, customer experience enhancement, partnership formation, and performance measurement, mall operators can position their stores for sustained success in the retail industry by attracting and retaining customers, increasing foot traffic, and driving revenue.

Collaborating with an experienced professional in the dynamic realm of retail advertising in India can strategically expand your endeavors and optimize the potential of your shopping center. Khushi Ambient Media Solutions is prepared to revolutionize the advertising strategy of your shopping center. By leveraging our proven track record of delivering innovative solutions specifically designed for the retail sector, Khushi Ambient Media Solutions can assist you in realizing your advertising objectives and ensuring the success of your shopping center.

Contact us immediately to learn how Khushi Ambient Media Solutions can assist you in attaining exceptional success in the fiercely competitive retail industry by revamping the marketing strategy of your mall. Together, we can produce reports that will leave an indelible impression on your target audience, as never before has it been possible.

Categories
Aero (Airports)

Incredible Benefits of Airport Advertising

Another concerning factor in today’s rapidly evolving environment is the difficulty in grabbing the attention of an increasingly fragmented consumer. One such way is through airport advertising – this form of advertising is probably one of the most influential channels that provide visibility to millions of travelers. When you place your advertisements at the airports, we at Khushi Ambient Media Solution fully understand the opportunities it can offer to the companies. Now let us look at why airport advertising is such an amazing opportunity and why include it into your advertising models.

High-Quality Audience Exposure

Airports are viable terminals and are densely occupied by people across society- business travelers, tourists, and other individuals with reasonable standards of living. It is usually defined by having a higher power of purchase, or sometimes a higher per capita income. Adverts posted on any airport are fixtures that put the brands in reach of such important consumers thus increasing the likelihood of branding conversion.

Extended Dwell Time

Another key highlight of this method is the extended dwell time when the ad is displayed in an airport environment. People spend a lot of time inside the airports for various reasons such as checking in, going through security measures among others and waiting for their flights. This way it means that they get enough time which they can spent to interact with the adverts. Yet, while conventional ads are often viewed by the audience, for instance, for a few seconds before continuing with the rest of the activities, airport advertisements mean patrons pause for minutes, hence increasing the chances of message recall.

Diverse Advertising Formats

In airport environments, advertisers incur a variety of advertising formats to implement their brand messages. Whether the concept is a digital display or billboard or an interactive kiosk, or even a branded public lounge, the idea is simple yet profound. This edition guarantees that the adverts in airports can be changed to specific objectives of a campaign: building brand images, sales promotions, and a new product.

Enhanced Brand Image

Marketing Communications especially through billboards in airports have a huge impact on branding and image of any product. The services offered at the airports are always perceived to be of high quality as the centers are supposed to function as the first impression of the country. With such an environment attached to your brand, you can help cultivate notions of elegance and dependability. It may be especially so for luxury brands and services like financial, as well as information technology industries, which seek to convey visions of the latest as well as superior quality.

Minimal Distraction

Unlike other advertising environments where multiple stimuli compete for attention, airports provide a relatively distraction-free setting. Passengers, often in a receptive and leisurely state, are more likely to notice and engage with advertisements. The serene and organized ambiance of airports ensures that your advertising message stands out, making a lasting impression on the audience.

Case Studies and Success Stories

Airvent advertising is equally popular and many brands have benefited from this form of advertising tremendously. For example, companies in the production of luxury cars, firms in the technology industry, and international fashion houses have publicized through airport advertising, they have benefited from its efficiency in advertising the most recent products; with a boost in their brand image and popularity. Each success story provides evidence of the potential for airport advertising as a form of advertising that equally yields measurable returns and success in business adventures.

Innovative Technologies

Contemporary airport advertising new techniques such as AR, VR, and interactive display are implemented as new methods of airport advertising. These advanced technologies increase the interaction level of advertisements-the means by which travelers are entertained. The above approaches, among others, not only draw attention but also invite interactivity, thus leaving people with a memorable experience in the advertising process.

Airport advertising provides a rich and diverse set of synergies that help to make it an essential addition to any strategic positioning plan. The opportunities are numerous: from gaining unique access to a high-quality audience to realizing increased dwell times a brand gains from a superior image and being able to tap innovative technologies. Airport advertising has been one of the most successful advertising margins for Khushi Ambient Media Solution helping clients to achieve their goals and taking their business to the next level.

If you are looking to make an impact and establish initial communication with people, the choice of placing an advert in airports is mind-boggling, to say the least. The professional team of Khushi Ambient Media Solution is waiting for your call, and we will explain how you can use airport advertising to enhance your business impact. If you’re interested in learning more about airport advertising or begin your own airport advertising campaign, visit Khushi Ambient Media Solution.