Archives: Case Studies

Ambuja Cement x Pushpa 2

Brand

Ambuja Cement

Objective

To leverage the in-film association with Pushpa 2 to reinforce Ambuja Cement’s identity as a symbol of strength and durability while achieving nationwide visibility.

Solution

We strategically leveraged Ambuja Cement’s in-film association with Pushpa 2 to amplify the campaign’s impact. By tapping into the film’s powerful themes of resilience and strength, we seamlessly aligned these values with Ambuja Cement’s identity as a symbol of durability.

  • Executed a high-impact cinema advertising campaign across 134 cities within 48 hours.
  • Deployed 300+ standees, 1,190+ digital screens at PVR INOX, and hoardings to amplify reach.
  • Targeted urban, semi-urban, and rural audiences by strategically integrating Ambuja Cement’s brand message with Pushpa 2’s themes of resilience and strength.

Results

Footfalls Reached: Over 43 Million
Through this campaign, Khushi Advertising strengthened Ambuja Cement’s pan-India presence, creating a lasting connection with audiences nationwide.

I Want to Talk – Outdoor Innovation Campaign

Brand

KINO WORKS LLP

Objective

To create an eye-catching and impactful outdoor innovation targeting moviegoers through an engaging and inspiring execution.

Solution

Khushi Advertising executed a high-impact outdoor campaign featuring a 30ft(W) X 15ft(H) Bobblehead Innovation at Juhu Beach, Mumbai. The unique display included a dynamic LED screen, showcasing a new motivational message daily, ensuring continuous engagement and curiosity among the audience. While the bobblehead concept was provided by the client, Khushi managed the entire strategy, planning, media buying, and execution to bring the vision to life.

Results

The campaign successfully enhanced brand awareness among moviegoers, generating 15 lakh+ impressions over 18 days. The eye-catching design and daily-changing content kept the audience engaged, making it one of the most talked-about outdoor activations during the campaign period.

Revolutionizing Cinema Advertising with an Industry-First 3D Holographic Unboxing of OnePlus Nord 4.

Brand

OnePlus

Objective

To create an innovative and engaging unboxing experience that enhances brand recall and visibility, leveraging a high-traffic cinematic environment.

Solution

Partnering with OnePlus, we deployed a 6×6 ft. Hypervsn™️ holographic display at PVR INOX Orion Mall, Bangalore. This cutting-edge 3D technology showcased the unboxing of the OnePlus Nord 4 in mid-air, captivating audiences with a futuristic visual experience. The activation was strategically timed with the release of Deadpool & Wolverine to maximize engagement.

Results

The highly targeted combination of direct and programmatic buying for the DOOH campaign delivered significant lifts in monthly video views, monthly active users, and hours watched for Twitch’s Streamer Bowl event.

In addition, the campaign was recognized for “Best Use of Programmatic” by Adweek and won a MediaPost Online Media Marketing & Advertising (OMMA) Award.

Starbucks’ Viral Valentine’s Day Launch of The Pink Drink

Brand

Starbucks

Objective

New product launch for Valentines: The Pink Drink

Solution

This Valentine’s season, we have partnered with Starbucks India to introduce the limited-edition #PinkDrink—a global sensation making its India debut. Leveraging PRISMOX, India’s first twin-stacked anamorphic cuboids at Nexus Hyderabad Mall, we have crafted dynamic 3D #anamorphic content to create an immersive visual experience. This innovative approach has been designed to build significant anticipation for the delightful beverage, making the ‘Pink Drink’ unmissable. The campaign is not just capturing attention— it is engaging audiences, sparking conversations and transforming interest into action.

Result

With a monthly footfall of approximately 10.5 lac, the Starbucks India ‘Pink Drink’ campaign, perfectly timed for the Valentine’s Day season, has been generating significant interest and excitement among potential customers.

Xiaomi India launches Anamorphic and Hypervsn Holograms campaign for Redmi Note 14 Pro+ 5G

Brand

MI Redmi Note 14 Pro+

Objective

To create an innovative and immersive brand experience for the Redmi Note 14 Pro+ by leveraging cutting-edge OOH technology, enhancing audience engagement, and driving product awareness.

Solution

Khushi partnered with Xiaomi to launch an innovative campaign for the Redmi Note 14 Pro+ using PRISMOX and Hypervsn™️ Hologram technology.
At Nexus Hyderabad Mall, India’s first Twin Stacked Anamorphic Cuboids—PRISMOX—showcased the Redmi Note 14 Pro+ in an immersive 360-degree visual experience with 3D anamorphic content, revolutionizing smartphone advertising and bringing XIAOMI’s Redmi Note 14 Pro+ 5G features to life. The 8K high-resolution anamorphic display highlighted the phone’s cutting-edge features, durability, and performance, captivating audiences with stunning clarity and creativity.
At Mantri Mall Bengaluru, a 6×6 ft. Hypervsn™️ Hologram display brought the phone’s features to life with visually striking holographic content. Strategically placed within the cinema environment, the display drew significant attention from moviegoers, creating an engaging and memorable brand experience.

Results

The campaign achieved 15 lakh impressions in malls and engaged 6,500 moviegoers in cinemas, reaffirming Khushi Advertising’s leadership in delivering impactful digital campaigns. By leveraging PRISMOX and Hypervsn™️, we successfully showcased Xiaomi’s latest innovation, leaving a lasting impression on audiences.

McDonald’s McCrispy Chicken & Crispy Veggie Burgers: The Crunch That Captivates with Sensory Innovation!

Brand

McDonald’s

Objective

New product launch : McCrispy Veggie and McCrispy Chicken

Solution

Let’s explore how we can create a similar impact for your brand!

Innovative OOH Activation for McDonald’s – A Sensory Marketing Success
To create a buzz around McDonald’s newest #CrispyVeggieBurger and #McCrispyChicken, we executed a high-impact, multi-sensory campaign across key locations in South and West India. By leveraging Talking Standees, Digital Displays, and Door Trigger Sensors, we transformed everyday touchpoints into engaging brand experiences that brought the iconic ‘Shordarrrr Crunch’ to life.

 

  • Talking Standees: Sensor-enabled standees in 11 malls (Mumbai, Bangalore, Hyderabad) played the crunch sound when visitors approached, making interactions fun and memorable.
  • Digital Talking Standee: A dynamic, motion-triggered digital standee at R City Mall, Mumbai delivered an immersive brand experience with video and audio integration.
  • Door Trigger Sensors: Installed in 63 McDonald’s outlets across 6 cities, these sensors played the campaign audio every time a customer entered, embedding brand recall seamlessly.
  • Mall Branding: Strategic activations in 5 premium malls amplified visibility and engagement, reinforcing the campaign message.

Results

By integrating innovation with interactivity, the campaign reached an approximate monthly footfall of 4,000,000, driving excitement and reinforcing McDonald’s position as a leader in creative consumer engagement.

This execution showcases how technology-driven OOH advertising can elevate brand experiences—making every customer interaction not just a moment but a memory.

Let’s explore how we can create a similar impact for your brand!