Advertising on OTT Platforms, And How Brands Are Using These Platforms During IPL

Cricket is not just a sport but a religion in India as it attracts the attention of billions of people every time it is played. Since it catches the attention of a large pool of people, many advertisement companies and brands are investing millions to have pan-India visibility. The advertising agencies in India are developing and expanding at a fast pace because of upgraded technologies. The pandemic has also forced brands to invest higher money in advertisements and marketing to be agile and to seek new development opportunities. In the last two years, we have witnessed the magic success growth of Over-The-Top platforms as they are offering people to watch rich, creative, diverse, and engaging content on their portable devices and smart TV at home. Brands have taken the advantage of this thing and used it as an asset to grab the attention of a large pool of audiences.

Size Of The OTT Advertising Market, And How Much Are Businesses Really Spending?

In addition to that, the OTT platform is also expected to achieve a $12.5 billion value by 2030 which shows the significant growth of OTT platforms. This rise has inspired digital marketers to reach and communicate with the targeted audience in various innovative ways. There are several famous advertising and marketing agencies in India that are helping brands to stand out in such a competitive crowd. If you also want to make your brand stand out in the crowd, then call Khushi Ambient Media Solution as we offer complete solutions related to digital and ambient advertising.

How Brands Are Using OTT Platforms?

• Accurate audience targeting: When you sign up on any OTT platform whether it is Netflix, Hotstar, or Amazon prime, you need to use your email accounts to log in. Thus, marketers get valuable data related to users’ age, gender, region, and type of device they are using. Advertisers are making the best use of this data to create customized marketing campaigns as per the desires and preferences of the audience. This is the best way to boost your product sales along with boosting ROI.
• Cross-channel marketing: Marketing and advertising of brands via OTT platforms is an innovative way to reach your target audience and customers. OTT platforms offer various devices to the advertisers to contribute their content such as mobile phones, computers, TV, tablets, and so on. This enables cross-channel marketing and second chance business to the brand owner.
• Promotional collaboration: Most digital marketers and advertisers are OTT platforms to reach targeted customers through unconventional promotional collaboration. Through this, advertisers and collaborators try to capitalize on the overall popularity of the specific OTT series which is syncing with the brand’s identity. If you also are looking for OTT platform advertising for your brand, then get in touch with us.

How IPL Is Influencing Digital Marketing In India?

IPL has become one of the favourite platforms for brands and digital marketers to advertise their products and services. Cricket is extremely popular in India and the Indian Premier League creates hype amongst people as it has become a household among all ages of people. Cricket is getting used by people and brands not just as a sport but as a medium of expressing love and emotions. Most people are focussing on the advertisements and marketing during the match whereas, some people are busy counting runs, balls, overs, and wickets. Advertisers are taking the advantage of this thing and using it as a medium of advertising their products and offerings while grabbing the attention of people. Indeed, the IPL has introduced various opportunities for advertisers and brands and they are utilizing it as an innovative approach to attract a large base of customers.

How Does The IPL Make Money Together With Advertisers?

IPL is contributing to the Indian economy as this is the most watched yearly mega sports event in the country. In addition to that, IPL has proven a game changer for digital marketing agencies and advertisers as they are earning too much from these platforms. IPL also hosts a T20 cricket match that allows around 2300 seconds of commercial space to the advertisers. Brands launch their product during IPL cricket matches so that grabbing the attention of the people becomes easier and increased sales can be ensured. For instance, VIVO launches mobile phones during IPL so that successful product launches can be done along with improved future sales. Digital marketing agencies and advertisers put a lot of effort and innovation to build strong brand value and image in the eyes of the audience during IPL. Moreover, advertisers are running ads during IPL to ensure viewers become familiar with them and their products.

OTT platforms offer various opportunities that TV commercials won’t and hence investing in OTT platform advertisements can be the best option for brands. If you also are looking for effective advertising options for your brand’s product, then get in touch with Khushi Ambient Media Solutions. We are known as one of the best advertising agencies in India, as we have 2700+ multiplex screens, 350+ malls, 30+ airports, and so on. Do call us today for more queries.

Sounds exciting? Call us today, we would love to meet you and discuss the opportunity.