KHUSHI ADVERTISING AND LATIN QUARTERS HAVE THEIR ADVERTISING GAME ON POINT WITH A CHIC BRAND ACTIVATION CAMPAIGN
Brand: Latin Quarters (Ikon Retail Pvt Ltd)
Brief: :
– Customer Engagement Activity through Mall Activation.
– Create buzz about the brand and increase footfall in the Latin Quarters’ store.
Location: DLF Mall of India, Noida, Delhi/NCR
Duration of activity: 1 Weekend (Saturday, Sunday), 23rd – 24th September 2017
Strategy and Execution:
-A (15’x15’) Latin Quarters branded setup with front & back branding.
-A Large LED screen on the front side for visual display and Photo Opportunity on the back side.
-Customer engagement through jigsaw puzzle game and various other interesting games using clothes & accessories of Latin Quarters.
-Photo Opportunity with various props along with branded photo printouts.
-Gratification by way of exciting gifts and discount voucher distribution.
Result:
1st ever brand to experience this Innovative media in India, hence highly appreciated by the target audience. It acted as a call-to-action medium as it immediately directed customers to the store, increasing footfalls and creating buzz.
Testimonial from the client:
Mr. Rahul Bhalla – CEO, Latin Quarters said, “The branding and activation campaign conducted by Khushi was an extremely viable option for us to catch the eye of our TG. This striking activation campaign garnered massive eyeballs and led to huge incremental footfalls at the Latin Quarters store. Khushi served as the perfect partner for us to promulgate our brand message at DLF Mall of India. We were extremely happy with the conceptualisation, planning and execution of this campaign, and were able to generate buzz and drive home our message through this activation and WOM.”
KHUSHI ADVERTISING AND SOCH APPARELS REDEFINE AVANT-GARDE IN A FIRST OF ITS KIND AMBIENT ADVERTISING CAMPAIGN
Brand: Soch Apparels Pvt. Ltd.
Brief: Brand promotion through Innovation / new media launched
Location: Forum Mall Koramangala, Bangalore & Inorbit Mall Cyberabad, Hyderabad.
Duration of activity: 30 days / 1 month.
Strategy and Execution:
A never seen before medium – Escalator Handrail Media was used for branding. This attractive branding medium was the first of its kind to be introduced and used in India. People using the escalators were pleasantly surprised to see this vibrant branding on the otherwise dull black handrails.
Result:
1st ever brand to experience this Innovative media in India, hence highly appreciated by the target audience. It acted as a call-to-action medium as it immediately directed customers to the store, increasing footfalls and creating buzz.
SKYPE LITE ASSOCIATED WITH KHUSHI ADVERTISING TO ENGAGE MOVIEGOERS WITH INNOVATIVE BRAND ACTIVATION IN MULTIPLEXES
Client: Skype Lite App (Microsoft)
Brief:
Brand Activation & Promotion in Multiplex during “Bahubali – The Conclusion”
Brand Awareness through Customer Engagement Activity
Skype Lite App Download by patrons
Location: 13 Cities
Delhi-NCR, Mumbai, Bangalore, Pune, Bhopal, Chennai, Hyderabad, Kolkata, Ahmedabad, Amritsar, Jaipur, Lucknow, Surat
Duration of activity: 2 Weeks
Strategy and Execution:
A (4’x4’) setup in multiplex with Skype Lite branding
Customer engagement through Skype Lite photo frame for photo –opp
Promoters, to engage & interact with the patrons regarding the features of the app as well as to urge them to download it.
Gratification for selected patrons in select locations
Result:
Approx. 1.6 million eyeballs.
6.61 Lacs app downloads (the activity was supported by cinema advertising during Bahubali – The Conclusion movie.)
Increase in brand awareness.
Skype Lite’s brand activation campaign was spot on!
PANASONIC
Brand: Panasonic (Washing Machine Division)
Brief:
Brand Activation & Promotion for Panasonic Foam Premia Washing Machine in Multiplex during Tubelight Movie.
Create Brand Awareness through Customer Engagement Activity.
Distribute Discount Vouchers.
Location: INOX, R-City Mall – Mumbai
Duration of activity: 3 Days (Fri, Sat, Sun). Dates: 23rd to 25th June 2017.
Strategy and Execution:
Activation commenced on the release date of Tubelight and continued over the weekend, when the footfalls were the highest.
6’x6’ setup in the multiplex with Panasonic Washing Machine branding.
Product Display at the setup with a LED Screen to highlight key product features.
Customer engagement through an entertaining Pick & Fold cloth game, a Soft Board with Stain Master features & I Love Panasonic photo frame for the Photo Opportunity.
Use of Promoters to Engage & Interact with the patrons to educate them about the technology & features of Panasonic Foam Premia Washing Machine and for voucher distribution.
Result:
90 Families engaged for product demo at the setup
950 Vouchers Distributed
Essilor India
Brand: Essilor India
Brief:
Increase Footfall in popular optical stores in Chennai which sell Essilor
Database generation through brand activation
Create awareness about Essilor Products
Location: Chennai City (7 stores of McDonald’s )
Duration of activity: 1 Weekend (Saturday, Sunday)
Strategy and Execution:
Free eye check-up for people in birthday party area in McDonald’s
Registration for free eye check-up to generate database
Instant F&B gratification for people participating in the eye check-up
Discount voucher distribution to create footfall in the 7 optical stores located in the vicinity of McDonald’s
Tent cards with Essilor branding at McDonald’s to create awareness about the activity
Result:
Approx. 15000 Eyeballs
750 Eye Check-Ups
The success of this activity prompted the client to repeat the same activity in the very next month at 6 McDonald’s stores in Chennai.