Essilor India

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Brand: Essilor India

Brief:

Increase Footfall in popular optical stores in Chennai which sell Essilor

Database generation through brand activation

Create awareness about Essilor Products

Location: Chennai City (7 stores of McDonald’s )

Duration of activity: 1 Weekend (Saturday, Sunday)

Strategy and Execution:

Free eye check-up for people in birthday party area in McDonald’s

Registration for free eye check-up to generate database

Instant F&B gratification for people participating in the eye check-up

Discount voucher distribution to create footfall in the 7 optical stores located in the vicinity of McDonald’s

Tent cards with Essilor branding at McDonald’s to create awareness about the activity

Result:

Approx. 15000 Eyeballs

750 Eye Check-Ups

The success of this activity prompted the client to repeat the same activity in the very next month at 6 McDonald’s stores in Chennai.