Since the outbreak of Covid-19, a lot has changed, our lifestyle has completely changed, we have become a lot more hygienic and are trying to maintain social distancing. The global economy has seen a major downfall and everyone is trying to find a new way to rebuild what they lost. Therefore, we are here to help you reach out to a new the audience who will prove to be great potential customers.
Some of the main reasons why we chose to go UnMetro and thought that it was a perfect time to start airport advertising in non-metro cities and target the new potential audience were:
● Metro and tier 1 cities were some of the regions highly affected by Coronavirus whereas tier 2 and tier 3 cities remained less infected.
● A tremendous rise was observed in the consumption capacity of tier 2 and tier 3 cities for the past 4-5 years.
● During the lockdown period, a comparatively lower number of corona infected the population was registered and growth in their spending power was observed in various sectors including premium and luxury products.
● The frequent flyers of the non-metro cities are the high net-worth individuals, making them a perfect target audience for premium, luxury and eCommerce brands.
Why do we believe airport marketing will be a great success?
Airport advertising will make your brand visible to an affluent and opulent audience. This group with high spending capacity has witnessed a remarkable growth in recent years and remains untapped by many big players in the market.
Factors that play a big role in considering branding in smaller cities:
● In the last few years, a dramatic rise in online spending and 55% digital transactions have been recorded in the non metro cities
● Under the UDAN scheme, a 100 more airports and 600 more aircraft will be added.
● In luxury and premium goods, non-metro cities spent 30 times more than in metro cities.
Airport Advertising in Non-Metro Cities is a high impact advertising as it targets investment-minded audiences. And since the airports of non-metro cities offer a clutter-free ambience, it will bring you the concentrated attention of your potential customers. Promote your brand in non-metro cities especially through airport marketing, as it takes you to a highly filtered and aspirational target group, these audiences will fetch you an unbeatable growth. Airport branding will mean marketing your brand in the midst of 27.1 million potential audiences, the footfall spread over 14 states of India. It brings an unmatched advantage of the UDAN government scheme that will ensure an increase in the footfall in non-metro airports.
Khushi Advertising is the most rapidly growing airport advertising agency in India and has exclusive airport advertising rights for 30+ airports across 14 states.