KHUSHI ADVERTISING AND LATIN QUARTERS HAVE THEIR ADVERTISING GAME ON POINT WITH A CHIC BRAND ACTIVATION CAMPAIGN
Brand: Latin Quarters (Ikon Retail Pvt Ltd)
Brief: :
– Customer Engagement Activity through Mall Activation.
– Create buzz about the brand and increase footfall in the Latin Quarters’ store.
Location: DLF Mall of India, Noida, Delhi/NCR
Duration of activity: 1 Weekend (Saturday, Sunday), 23rd – 24th September 2017
Strategy and Execution:
-A (15’x15’) Latin Quarters branded setup with front & back branding.
-A Large LED screen on the front side for visual display and Photo Opportunity on the back side.
-Customer engagement through jigsaw puzzle game and various other interesting games using clothes & accessories of Latin Quarters.
-Photo Opportunity with various props along with branded photo printouts.
-Gratification by way of exciting gifts and discount voucher distribution.
Result:
1st ever brand to experience this Innovative media in India, hence highly appreciated by the target audience. It acted as a call-to-action medium as it immediately directed customers to the store, increasing footfalls and creating buzz.
Testimonial from the client:
Mr. Rahul Bhalla – CEO, Latin Quarters said, “The branding and activation campaign conducted by Khushi was an extremely viable option for us to catch the eye of our TG. This striking activation campaign garnered massive eyeballs and led to huge incremental footfalls at the Latin Quarters store. Khushi served as the perfect partner for us to promulgate our brand message at DLF Mall of India. We were extremely happy with the conceptualisation, planning and execution of this campaign, and were able to generate buzz and drive home our message through this activation and WOM.”