SKYPE LITE ASSOCIATED WITH KHUSHI ADVERTISING TO ENGAGE MOVIEGOERS WITH INNOVATIVE BRAND ACTIVATION IN MULTIPLEXES
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Client: Skype Lite App (Microsoft)
Brief:
Brand Activation & Promotion in Multiplex during “Bahubali – The Conclusion”
Brand Awareness through Customer Engagement Activity
Skype Lite App Download by patrons
Location: 13 Cities
Delhi-NCR, Mumbai, Bangalore, Pune, Bhopal, Chennai, Hyderabad, Kolkata, Ahmedabad, Amritsar, Jaipur, Lucknow, Surat
Duration of activity: 2 Weeks
Strategy and Execution:
A (4’x4’) setup in multiplex with Skype Lite branding
Customer engagement through Skype Lite photo frame for photo –opp
Promoters, to engage & interact with the patrons regarding the features of the app as well as to urge them to download it.
Gratification for selected patrons in select locations
Result:
Approx. 1.6 million eyeballs.
6.61 Lacs app downloads (the activity was supported by cinema advertising during Bahubali – The Conclusion movie.)
Increase in brand awareness.
Skype Lite’s brand activation campaign was spot on!