The word ‘Big Cinemas’ is synonymous with a larger than life cinematic experience that Indian theatres offer. An opportunity for advertising in Big Cinemas is like no other. With more than 500 screens spread across various countries like India, US, Malaysia and Netherlands, Big Cinemas Advertising is the perfect way to reach a wider audience and achieve your marketing goals.
Originally a Hyderabad based film, TV studio and production house, Big Cinemas was a multiplex theatre chain founded in 2010. In 2011, Big Cinemas was entirely acquired by Anil Ambani’s Reliance MediaWorks Ltd. and became part of the Reliance Group. That’s when it developed the brand recall value it is known for today. In 2016, Reliance MediaWorks Ltd. sold 100% of its stake to Kochi-based Carnival Cinemas. Now, all Big Cinemas multiplex screens are rebranded as Carnival Cinemas.
Big Cinemas is not just a brand name but also a common term used for big cinema chains present in India such as PVR, Cinepolis, INOX and Wave. Big Cinemas Advertising is a popular and effective option for brands because it promises reach where other mediums can’t even imagine to reach. It is an affordable medium as the cost per eyeball ratio is lower compared to other mediums. A unique feature about Big Cinemas Advertising is that it caters to all kinds of crowds such as vehicular, pedestrian and subway passengers all at once. The best part about Big Cinemas Advertising is that the viewers don’t have a choice to skip the advertisement, flip a page or change the frequency. This way, a brand is sure to get a viewer’s attention at his highest engagement level.
Revolutionize the way you advertise your products and services. Choose Big Cinemas Advertising as a medium to reach maximum viewership. Know that advertising within cinemas is not just related to advertising on screens but can also translate to offline options like kiosks, launches, pamphlet distributions and samplings. Whether your goal is to raise awareness about your brand, increase engagement or convert leads to sales, you can achieve all this and more at a lower cost with cinema advertising compared to non-traditional mediums of advertising.
If you’re looking for an advertising agency to help you achieve your marketing objectives, Khushi Ambient is your answer. We are the most preferred advertising partner of big cinema chains in India such as PVR, Inox, Cinepolis and Carnival Cinemas amongst others. We plan your cinema campaign to increase effective reach and get hefty returns on your media plan. With a large and efficient operations team spread across 22 offices in India, we ensure smooth execution of big cinema campaigns. Join hands with Khushi Ambient and pave the path to advertising success.