How can you ascertain the success and the usability of an advertising method or tool? Naturally, it will be decided as per the number of people it can effectively reach out to, the investment made for the tool and the benefits received out of it. When all these aspects are looked into and weighed in a careful manner, it can be agreed that airport advertisement can easily be used as an innovative advertising method.

Highly Effective

Airport advertising in India is one of the most effective forms of reaching out to the target customers. It is not just the easiest and cheapest form of advertising but it also helps to reach out to certain specific target classes of customers.

• This is one of the most effective ways through which a certain classified section of the customers can be attracted. The airports are the places where you can get most people who belong to the elite and the ace class. This is one of the means of travelling that is often preferred by the business biggies of the nation. Hence whether you are trying to reach out to the international travelers, the business elite class or maybe just the upper-middle-class buyers, the airport advertising is probably one of the best ways to go about.
• Finally, it can be said that an airport advertisement is one of the best ways to reach out to the buyers in the most convenient and fastest ways. Due to various security checks and the general procedures of the airports, the travelers are confined within the airports for a long time. This is why they can spare greater attention to the commercial brands and their promotional gimmicks. The availability of internet allows the travellers to check on further information of the brands promoted without any problems. This positively influences their decision making process.

Conclusion – This is a technique that is being taken up by a large number of marketing agencies in India. This is due to the limited investment required and the greater impact received out of it. As entrepreneurs, you can try this technique for immediate and precise results.

Airports are probably one of the most sophisticated, well maintained, secure and busy venues, involving and inviting thousands of people across the world. These are the venues that receive a major footfall on a regular basis from people across the different parts of the nation and the world alike. Quintessentially we can understand that an airport is one of the best venues where brands can have innovative advertising to attract the attention of a large number of probable buyers.

This is a fact that is increasingly appreciated by a large number of brand promotion companies in India.  As a result activation agencies in Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad and other major cities of the nation are taking up more and more activations, making a greater utilization of the airports.

Diversity Of Mediums – If you take a good look at any airport you will notice that all of them have prominent mediums for advertisement and promotion for a large number of commercial brands. Different methods such as standing kiosks, wall wraps, display panels, etc. have been employed to attract the attention of the probable buyers. These media are commonly being used by agencies for Chandigarh airport advertising, Amritsar airport advertising and Surat airport advertising.

The main aim of these agencies is to grab the attention of the confined audiences so that a spark of interest for their products and services can be ignited in them. Research has revealed that amongst the various methods employed, state-of-the-art LEDs and display panels are some of the best ways through which the attention of the customers can be attracted.

Benefits

State-of-the-art LEDs and display panels in the airports are often very bright and stylish to look at. These big bright screens offer moving images and bright and beautiful presentations of the various commercial products and services. This is one of the best of ways through which the attention of the customers can be captured.

Moving images often creates a far stronger impact on the minds of the decision makers as compared to the static images. These LEDs are rather glamorous. This can help create a very sophisticated image of the brand in the minds of the buyers. This can be of immense help for the commercial brands.

Advertising is one of the age-old techniques of letting the probable decision-makers know about the different commercial brands, their services, and products. This is one of the best ways to reach out to the possible buyers so that a fillip can be provided to the business organizations.

Airport advertising is one of the most important channels of advertising that has gained a huge momentum in the current times. Airport advertising is considered to be an innovative advertising style and has gained a massive importance with the top media agencies in India.

Innovative media agencies have taken up airport advertising in the recent times, appreciating the huge benefits of airport advertising in India.

Large Reach – With the growing economy of the nation, the boom in the business of the country and the lucrative offers extended by the airline companies, the number of people travelling through airlines has increased in the recent times. This has also led to the growth of the number of airports in the nation. As a result of this, airport advertising has also seen a huge growth in its success rate and influence. This is a medium that is able to attract the attention of both the national consumers and also the global buyers.

B2B And B2C – Airport advertising is one of the best ways to reach out to the elite consumers. Likewise, this happens to be the medium that can help the B2C sales format. However, have you thought of the fact that the corporate biggies who are contacted for B2B sales are the people who travel by flights? Hence these airport advertisements can do great in terms of attracting their attention and thereby making the chances of B2B sales all the stronger.

Round The Clock Exposure – The airport advertisements are rather varied in their nature. From scrolling displays, wall wraps, plasma panels, state of the art LED, dioramas, luggage pushcarts and free-standing kiosks, the mediums through which the decision makers can be reached are numerous. This can help to attract a greater number of people at a single moment.

Unadulterated Attention – Due to safety measures people who once check into the airports are not able to move out for a long time. They end up going through most of the advertisements that are flashed. This helps the brands to get the unadulterated attention of their probable customers.

Conclusion – Research has revealed that most of the people in airports read and/or view the advertisements very carefully. This affects their buying decisions and hence has a great effect on the business volume of the commercial brands. So all you entrepreneurs out there who have still not used this medium, it’s time you took notice!

Advertising is one of the essential gimmicks that supports business and sales volume of a large number of companies. Innovative advertising often serves to be the elemental key behind the success of a majority of commercial brands. Brand promotion companies in India are always on the lookout for the possible avenues where they can place and promote their clients and customers along with the portfolio of their products and services so that considerable benefit can be extended to their business volume.

Airport advertising is one of the most prominent advertising tactics being lapped up by the top media agencies in India. The airport for a long time now has proven to be one of the most promising canvases that can promote any commercial brand effectively. Advertising agencies in India have realized the potential of this avenue and are strongly recommending it to their clients.

Let us take a look at the benefits that a commercial brand can experience and enjoy with the help of airport advertising in India.

Display 24 x 7 – The advantage of airport advertising is that can give round the clock display This helps the brands to get a continued and spaced out attention of the their TG.

Large Scale Audience – With the added benefits that are extended by the airline companies in India and factors like ease of travel, time crunch, etc. the volume of people travelling through flights has increased in a large manner in the current times. This helps the commercial brands that advertise at the airports as due to the increased volume of people who visit the airport, better impact can be made and higher number of probable buyers can be ensured.

Affluent Audience – If you have noticed these airport advertisements very closely then you will understand that a large number of brands which are promoted here are elite. This is because people who are travelling by airlines and flights are more affluent and classy in their tastes and standards. Through airport advertisements, these brands are able to connect with the elite consumers. Also, an airport is a place where you can connect with the national consumers as well as the global ones.

Conclusion – An airport is a place that comes with its own class, sophistication and style. Hence the brands who do advertise through this channel are able to give a stylish and premium positioning of their products and services.

Airports have emerged as an effective avenue for targeting affluent families, top executives, businessmen, policy makers, NRIs, Indian and foreign tourists, top-rung professionals and more. They offer ample opportunities to engage travellers through branding and activations at various spaces inside the airport.

Vadodara has emerged as a major industrial hub in Central Gujarat, attracting entrepreneurs not only from Gujarat, but from all over India. The number of air travellers to and from this city on the rise. Travellers spend a significant amount of dwell time in the airport and have sufficient time to notice and absorb any kind of advertising communication. Gujarat’s knowledge capital, Vadodara has one of the oldest and largest English medium universities. The culture of this ‘Sanskari Nagari’ is dynamic and vibrant. The city is a hub for education, heritage, culture, industry and commerce. Tourism in the city is flourishing and air traffic is on the rise with the new terminal being inaugurated by our Prime Minister, Narendra Modi.

Star Plus recently utilised the ample space at Vadodara airport to promote its new show ‘Qayamat Ki Raat’ through eye-catching Hand Installation. They managed to grab eyeballs and generate buzz through this branding.

There are many such ways in which customers’ experience at Vadodara airport can be enhanced by engaging and educating them.

Not all ad campaigns are similar and nor should they be, because every company is trying to achieve its own set of corporate goals through their advertising campaign. If you own a brand, you probably have set specific goals saying – ‘We have to accomplish these targets successfully within this time frame.’ This can only be achieved when you market your brand efficiently.

When it comes to advertising, there are numerous options and mediums that allow you to attain your marketing objectives. Airport advertising is one of the most popular and cost-effective platforms.

The point to be noted is that you get an opportunity to connect with the upper strata of the society.  These individuals, who are the true game-changers in the corporate world, wait for long hectic hours for baggage claim, security check, ticketing, etc., in the airport. An eye-catching ad can save them from that boredom and engage their attention.

Launching a start-up or opening a new branch

There is a notion that airport advertising is for big brands only. A start-up can use this to its advantage. When a start-up runs a well-strategized ad campaign at the airports, viewers perceive that brand as a long-established and trusted name. With that impression, whether a business is gearing up to open a new store or increase its distribution across several retailers, things work in their favor.

Trying to increase awareness in the marketplace

Driving customers to your business or website becomes easier when your target customers know you. Considering Facebook and other social media advertising getting more expensive, overcrowded and less effective, airport advertising is a superior option. It offers round the clock availability of ad display in a cost-effective way. Viewers in the airport are very much confined, for example, every passenger has to pass through ticketing, security checks or luggage claims. Thus, your ad would not go unnoticed.

Promoting upcoming sales or event

Outdoor Media Center finds out that nearly 85% of passengers notice airport ads and are open to give a try to new products or services. Around 73% of the flyers actually purchase while waiting to depart and another 71% go through the ad carefully and would probably think about purchasing later. Hence, an attractive sale or discount offer will instigate impulsive buying.

With every passing year, new technologies and ideas are making airport advertising even more effective. Hence, brands are banking on expert airport advertising agencies to reach out to more customers through this platform and in the end, meet their corporate objectives.

One of the greatest challenges faced by the Indian advertisers is the diversity of Indian population. If one wants to create a brand image pan India, one needs to strategize advertising and marketing in accordance with the varied needs of its diverse population. The complexity increases with the cultural and linguistic differences. Therefore, companies need to align their advertising with the local market conditions and consumer taste and preferences, which of course is a challenge in itself, but which can be overcome with the right advertising strategy.

With that said, let us check out the strategies that can fortify your brand image and construct brand recognition for your products and services.

Point of Contact: The ideal strategy to contact your target audience is the time when they are ready to receive the message. When you have your audience’s attention, your message will sink in easily, it will create a greater impact in their minds and they will remember the message for a long time to come…That’s actually the reason why cinema advertising is a huge success. Likewise, giving your product a platform in the malls at the right place also goes a long way in creating brand image and brand recognition. Mall advertising and cinema advertising are changing the way marketers plan their media mix.

Unique Approach: The ads that get remembered are those that are created with a unique approach. Here, creating a balance between the advertising content and the brand is vital. At times, the ad gets more popular than the brand per se. So, a unique, well balanced approach is the key for brand recognition.

Targeting the right audience segment: To improve your conversion ratio it is essential to target the right audience. This is done by segmenting your prospects into few categories and then creating the right kind of message that meets the needs of the segment category.

Medium of Advertisement: Not all products are created equally. Their strategic positioning differs from product to product and this needs to reflect in not just the brand message, but also while choosing the medium of advertisement. Experiential marketing has garnered massive support from marketers as it engages the customers.  Thinking out of the box is the key here, if you want your product to get an edge over the others.

Value for Money: Ultimately, the cost benefit ratio is important to determine if you have received value for money.

Strategizing your advertisement according to the audience’s needs and wants is vital to the success of the advertisement!