Category Archives: Top Media agencies in India

Top 5 Reasons to Advertise Your Business

Ads are everywhere whether you turn on the TV, scroll social media or walk down a street, you will see ads everywhere. This makes a direct connection with the customers and hence known as one of the vital success assets of the business. Every brand needs an advertisement to make people aware of their products and offerings but in a well-planned manner that is liked by the audience. Some brands and companies are still confused about whether they must invest in advertisements or not. So, let’s check this out. Read this blog carefully to find out some reasons for investing in advertising.

It generates brand loyalty

One of the major concerns of the brand is building loyalty with its customers as it is very crucial for the success of your company. Good and attractive advertising tactics help brands target loyal customers along with making a long-lasting impact on their minds. It also creates a sense of trust and familiarity with the audience which is impossible to create with anything else. If you are also an entrepreneur and looking for an advertising agency in India, then get in touch with Khushi Ambient Media Solution. We have everything to offer related advertising such as airport advertising, digital advertising, OTT and movie advertising and so on.

Read also: OTT Advertising In India: The Paradise Of Internet Advertising

Increase company traffic

Reports say that the majority of the people are more likely to visit a business only after viewing ads. Therefore, companies must make their advertisements attractive and informative so that a large pool of people can be attracted to the company’s offerings. More customers mean more business and more sales. The report also says that companies that have invested in innovative advertising over the last five years saw huge improvements in their overall sales and revenues. Therefore, to get the attention of the audience and to increase the sales of your brand’s product, do connect with Khushi Ambient Media Solution. Khushi is one of the known advertising agencies in India and currently leading as the best mall advertising agency in India.

Read also: What Exactly Is Mall Advertising? Why Should You Invest In It?

Improve brand image along with attracting new customers

The competition in the market in every field is just increasing with time because of the increased demands of the people and continuous market innovation. Therefore, everyone in the market is hustling to be on the top and to improve their brand image. Advertising is one of the best ways to improve a company’s brand image along with remaining on the top of the list for a long period. As we already mentioned in the above section the market is continuously evolving and so brands are also evolving to compete in such a competitive era. Brands must come up with new and innovative advertising ideas to attract new customers and retain old ones. This is essential for your business to be on top of the line. Looking for the best cinema advertising agency in India? Don’t look further and connect with Khushi Ambient Media Solution today.

Read also: How Impactful Is Cinema Advertising in India?

Produces continuous business and helps your business compete

Not every customer is going to buy your company’s products as their preferences and needs might be different. But there will be someone who will buy your products, all you need to do is attract them with good advertising ideas. Furthermore, advertisements help brands find those customers who are looking for that particular product or service. Good and well-planned advertisements help businesses stay ahead in the game while competing with other businesses. Advertising agencies in India are doing so many things to be on the top and to deliver effective results to their clients.

Keep business up-to-date

There are various options available for people and they can easily compare those products with one another. Therefore, you must make sure that your company is always at the top of the consumer’s mind. This can only happen when your advertisement strategies are good enough to attract consumers. Advertising tells the audience why they should choose you over others. Always come up with new products and offerings and advertise them with a boom so that consumers can be informed and aware of the details of your new products and offerings. Choose Khushi Ambient Media Solution for your brands as we have years of experience in this field.

There are so many customers in the market who are ready to buy products at any time but the brand must keep advertising its product with innovative and attractive tactics to remain on the top of the chart. We provide complete advertising solutions at a variety of ambient locations such as coffee shops, malls, airports, multiplexes, hypermarkets, and so on. We believe in fulfilling the needs and expectations of our clients in the best possible manner. Get in touch with us today to take your business to the highest level of success through effective ambient advertising strategies.

OTT Advertising In India: The Paradise Of Internet Advertising

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OTT (Over The Top) refers to content providers that allocate streaming media as standalone products directly to the users over the internet, where mobile phones, laptops, and televisions act as controllers and distributors of the content. It uses software or an application that is installed on the user’s device to stream audio, video, and any other kind of media content. Also, services that come under OTT are mainly educational and entertaining. The number of OTT users has also dramatically increased in the last few years, and hence, this can be beneficial for brands to enhance their brand image and value in front of the users. OTT advertising revenue is expected to increase from 40% to 60% in the next few years. Therefore, AdTech pioneers and early adopters of OTT platforms will definitely get benefits in the near future. If you are also looking for advertising solutions for your brand and are looking forward to using OTT advertising to enhance sales and brand awareness as well, Read this blog thoroughly to learn the importance and types of OTT platforms available throughout the world:

Why Should You Use OTT Advertising?

Audience growth: India is one of the fastest growing countries that is using OTT services, and therefore, the use of OTT advertising has also increased all over India. As per the reports, the number of OTT users is expected to reach 100 million by 2023. This has increased rapidly and dramatically over the last few years, and now it offers a large reach to a variety of audiences. It has also been expected that this will overtake traditional TV in the upcoming years. Khushi Ambient Media Solution is an OTT advertising agency with a team of expert marketers who use their years of experience to create cost-effective marketing plans for OTT services. We offer effective OTT advertising and influence consumers with the help of story narration.

If you have any more questions, feel free to contact us.

Low data rates: The data rates in India have also been drastically decreased and just because of this, the number of OTT users has increased as it is much cheaper than purchasing a TV channel subscription. At this stage, the brand gets the high ground for its ad visibility, and the ratio of people recalling the brand is also higher. Therefore, using OTT advertising is profitable and effective as compared to any kind of traditional marketing.

Free-to-stream OTTS: There are many OTT platforms that mainly focus on advertising revenue models, and many of them are available for free to their users. In this app, audiences sign up by accepting the terms and conditions of their advertisement content. This is highly beneficial for brands as they get immense returns on their specific services and products.

Real also: OTT Platform Marketing: How Can OTT Brands Keep Winning

Analytics: OTT platforms sometimes provide powerful analytic tools that are useful for both advertisers and content creators. This involves the views, data, and impressions within a particular period of time. Some OTT providers offer greater analytic tools to track real-time ad performance and offer the ad manager the ability to react in real time. Therefore, it helps the platforms and brands effectively connect with the audience and engage with the content they are watching and ads as well.

AI: Effective and powerful AI tools are available for companies, and OTT platforms and software use these AI tools to determine the potential of their users regarding their next purchase. This helps the advertisers to sync the ads as per the interests and preferences of their users. This would be highly beneficial for both the advertisers and brands, as ads would be synced with the future purchases of the user.

Targeted ads: Most OTT platforms and advertisers offer targeted ads and real-time tracking of advertisements so that they can reach the potential customer base. In this case, users are targeted as per their age, gender, and preferences, as well as browsing habits on various parameters where the ads are placed. The major focus of this kind of OTT advertising is to show the ads to the right people at the right time with the right intention.

What Are Some Examples of OTT?

SonyLIV
Voot
Zee5
ALT Balaji
Disney+ Hotstar
ErosNow
Netflix
Amazon’s Prime Video

The pandemic has changed people’s behaviour and hence increased the number of users on OTT platforms. A significant rise has been seen in OTT viewers all over the world because of enhanced networks, better internet connectivity and better smartphones. Therefore; this has enhanced the importance of OTT advertising and many brands are adopting OTT advertising just to effectively compete with the market.

Who Uses OTT advertising?

Software service providers, the telecom industry, finance companies, automobile businesses, sports brands, FMCG companies, and more than 60% of start-ups are using OTT advertising to achieve a good response to their products and services in the market.

Advantages of OTT Advertising

OTT advertising is a win-win for both sides.

Since they are no longer required to pay for cable TV, which is an inconvenient viewing choice and, to be honest, doesn’t always have fantastic new programming to offer, people adore it. Because of its incredible capacity to increase business sales through advertising, OTT Advertising firms adore it.

Here are some additional advantages that OTT advertising companies can make use of:

Accurate Targeting: OTT platforms with built-in analytics enable digital marketers to run compelling OTT advertising of shorter lengths to the relevant population as they are aware of the audience’s location. Targeting can be based on the device in use, region, type of content, ad preferences, gender, age, browsing patterns and much more.

Dynamic ad placement: You can switch out ad creatives in live or on-demand video content using over-the-top.

Advanced analytics: An OTT advertising firm can strategically use intelligence to determine which ads are working well and which are not by gathering specific, relevant data on your audience. And by doing this, they may adjust how they optimize future adverts.

Higher ROI: A problem with traditional TV advertising was making the ads relevant to the vast audience. You can choose your target market on an OTT platform and build ads that are really engaging and successful at generating conversions. Over-the-top platforms can therefore produce higher returns on investment.

What is the Future of OTT advertising?

As people continue to gravitate toward online streaming, OTT marketing and media is permanently disrupting the sector. OTT advertising has a promising future in India and elsewhere. With the fantastic original content that OTT channels have to offer, together with the simple watching options and cost-effective subscription method compared to cable, people’s streaming media experiences have improved significantly.

And it is because of this developing tendency that TV advertisers are increasingly turning to OTT marketing to broadcast their adverts and get the most rewards.

Your OTT advertising journey for your business can be effective and easier with the help of our experts in marketing and technology data-driven analysis. We will provide you with the highest quality of advertisements and marketing solutions and will only target specific audiences for your ads. We have all the effective tools and deep knowledge in this field that clearly communicate what steps need to be taken for the advertising of your business. Get in touch with us today to get the best advertising solution for your brand.

What Exactly Is Mall Advertising? Why Should You Invest In It?

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Mall advertising refers to the advertising displays that are placed inside and outside the mall, including digital and traditional backlit dioramas and hung banners. Shopping mall advertising uses both printed and digital displays to increase the exposure of a brand in a great way. Shopping malls are known as one of popular destinations for today’s youth and metropolitan areas. A shopping mall is now considered the best location to spend time with your friends and family. On weekends, the average footfall in malls ranges from a few thousand to a few lakhs. As a result, this provides tremendous visibility for the brand and opens up the greatest marketing opportunities. In today’s era, mall advertising has become one of the best methods of marketing to reach a targeted audience. This is an excellent place to promote your product since people come here in the mood for shopping, relaxing, and enjoying themselves. It is also a fact that mall advertising attracts more customers as compared to video commercials and traditional marketing.

Why should you invest in mall advertising?

Driving sales and building traffic:

Shopping mall advertising is the best way to drive sales, enhance brand awareness, and build traffic. There are very limited places where the audience is really in the buying mood, and shopping malls are one of them. Timing is always a critical factor for advertising agencies and also for the brand. A mall advertisement offers a brand the opportunity to target a pool of potential customers within the minimum time possible. Khushi Ambient Advertising Agency offers mall advertising and conveys brand messages in the most efficient and effective manner possible. Moreover; it effectively helps in overall media plans. To get the attention of the audience, we use attention-getting tactics and enable the finest marketing services possible. Khushi Advertising is a leading mall advertising company in India, offering a variety of mall advertising options such as drop-downs, hoardings, escalators, elevator branding, danglers, food courts, parking slots, backlit, and more.

Also Read: What are the benefits of advertising in Malls?

Reach the target audience in the busiest location:

The shopping mall advertising has the potential to reach targeted audience in the busiest location. Khushi Ambient advertising agency has the ability to tailor its content to the right people, with the right message, at the right time. This ultimately helps the brands by influencing the purchasing decisions of the customers. Whatever the purpose of the people behind visiting the mall, they can’t ignore the marketing and branding operations of various brands in the mall that leave a long-lasting impact on the customer’s mind. As a result, there is a very minimal possibility that ads in shopping malls will be fruitless or ignored. Mall advertising in high traffic and higher footfalls improves brand recognition and raises brand memory and awareness. Connect with Khushi Ambient Advertising Agency to promote your brand in the most effective and attractive manner.

Transform marketing:

Transform your marketing strategy into the centerpiece of a high-traffic, high-end destination with people that spend around 3 to 4 hours per visit. 80% of visitors notice the digital and illuminated ads throughout the mall. In the time of the online shopping trend, most people still prefer to shop at a mall. The product display and advertisement are located under the same roof, which gives a strong chance to grab people’s attention. With the help of mall advertising, brands can enhance customer desires for impulse purchases. Mall advertising ultimately helps businesses and brands influence the buying decisions of buyers and enhances customer engagement with that brand.

Are you ready to get started with mall advertising for your brand? If yes, then Khushi Ambient Advertising Agency is here to help you. To learn more about Mall Advertising, visit our website or connect with us today! Get in touch with us to get the best advertising solution for your brand.

Also Read: 10 Advantages of Promoting Products in Shopping Malls

FAQs

What are the different types of advertising?

A successful advertising campaign spreads the word about your products and services, generates higher sales, and attracts a large pool of customers. Companies now have access to a variety of advertising options to promote their products in various places. Print advertising, mall advertising, cinema advertising, direct mail advertising, social media advertising, television marketing, radio advertising, podcast advertising, and paid search advertising are all examples of advertising.

How is mall advertising so effective?

Shopping malls are popular among young people and the upper crust and are hence known as excellent places to promote your products and services. The daily average footfall of shopping malls is higher than any other location, which results in a high number of impressions for your brand. Nowadays, malls and multiplexes are becoming known as efficient ways to market a company. Here, people are in the mood to buy, enjoy, and relax, which helps the brand reach customers in a more efficient manner.

Using Airport Advertising to Reach Your TG

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Time has become a huge constraint in people’s lives and as a result of that, people are trying to save time as much as possible, especially while commuting from one city to another. Which has led to a drastic increase in the number of people travelling by air on a daily basis which means more outbound & inbound tourists at the airports. This is why airports have become a hub for advertising especially in India where airfares are becoming cheaper and cheaper, hence making air travel affordable.

To make airport advertising more rewarding, there are a few things you should keep in mind. That is, every piece of real estate at an airport is of unique significance from the marketing perspective. A lot of people don’t realize that airports are great for both B2B as well as B2C advertising. Once brands acknowledge this fact, they will be in a position to divide their market spends more strategically.

B2C & B2B work especially well at airports as a lot of people are travel for business purposes and there are high chances of them being at the decision-making level at their respective firms. These travelers also spend a lot of time at the airports, hence they tend to be more aware of their surroundings and are more likely to respond to these advertisements. They often tend to see a particular advertisement and if it interests them they go online to gather more information and eventually even buy the product. Some of them also have a huge social media following and a single post about your product could simply skyrocket your sales.

As mentioned earlier, an increased percentage of people belonging to different economic demographics have started to travel by air. What this means is that there is a chance for companies to advertise an increased variety of products at airports. A lot of consumer brands are creating awareness and generating leads via airport advertising and this will only continue to rise.

In this era of globalization, airport advertising is highly underrated due to the preconceived notion that they will be extremely expensive, which is definitely not the case. The returns from advertising with this medium is only going to rise in the years to come and companies who take advantage of this sooner will be one point ahead of their competition. Travelers too will have a nice trip with lots to consider over the course of their journey.

Airport Advertising is the New Trend in Advertising

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Want to be in the eye of upscale and high-income customers? Your best opportunity may appear while they wait to get on their flights. And why just high-income, with the airfares going down, a fat scale of higher-middle-income flyers can also become your prospective buyers.

Airport Advertising is not a new kid on the block. The reason airport advertising is trending more than ever is the newest trends and digital ads with creative ideas. Advertising at airports has turned out to be a well-liked and steady growing way not only for brand promotion, but also to spread awareness about an event, product or service launch and influencing purchase behavior.

Out-of-Home ads have experienced huge growth over the years. Initially, it began with hoardings and billboards and evolved gradually with the dawn of different technologies. Airport advertising is playing an important role in endorsing brands. It is becoming one of the best mediums where businesses meet potential customers. Air travelers in India have multiplied at a phenomenal pace in the last 10 years. The increased traffic increases the chances of your ad being seen by a larger audience.

Why is airport advertising here to stay? Basically, this boils down to spectators’ response and environment. First of all, the passengers travelling through the world’s important airports have very high demographic profile and secondly, advertisers want to display their services and products in an environment that is beyond compare.

India, at present, is on the way to having a number of enhanced, polished new airport terminals due to the increasing traffic. Some of these boast of the most exceptional architecture and design. Hence, the combination of sensible audience and beautiful architecture is pretty captivating for the brands and businesses who want to get maximum return on advertising expenses.

Today, airport advertising is a preferred choice for marketers across India. This is because it gives the following advantages:

(i) Targeted reach to household breadwinners, business professionals and decision-makers

(ii) Clear visibility and maximum exposure of the brand message to customers

(iii) High stay time & neat environment

(iv) Scope for innovative ads

Creating ads that channelize demand for your product or service is crucial, most likely a demand that a customer never realized s/he had. This can only be achieved by seasoned ad agencies. When you have a fresh product/service or any event to promote, do consider airport advertising by an experienced ad agency and see how inventive they can be!

Marketing the need to look ahead

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Do you think that hiring the Top Media agencies in India is sufficient to take your business to towering heights? It is a good move indeed, but you need something else to take your brand, service, or product to towering heights. As they say, “change is the crux of life”; it is true with marketing techniques at least. It is ever-changing and ever-evolving. Hence, if marketing brains in your organizations are still busy in the primitive stuff, then the time has come to take them out from the ivory towers of their preconceived notions and get them introduced to what is going in the marketplace. Smart and innovative new-age methods are capable of making your product visible to the right audience.

Work on the demographics first

Before breaking your head to derive a masterpiece marketing plan, the marketing team should spend considerable time in understanding the demographics. Once you know the bifurcation of age, gender, geographic location, interests, and likes or dislikes; it becomes pretty easy to make appealing and relevant campaigns. A marketing strategy without demographics is like firing aimlessly. Remember, one should hit the bull’s eye point blank with a focused approach.

In which direction your brand is moving?

Do you know where will be your brand positioned after five years from now? What will be the expectations of the buyers? What is your strategy to reach them effectively even if the ways and means change dramatically? Yes, these are the pivotal things your marketing experts should think today. The overwhelming success of yesteryears may not be repeated tomorrow if you continue to work in the same age-old methods. Creative marketing and innovative advertising bring a dramatic change in the brand positioning.

Are you exploring the social media?

Are you making the right use of social media? Does your marketing communications agency know the immense potential of it? If no, then it is the right time to change the agency. It is critically important to focus on the ideas that will govern tomorrow. Concepts such as multiplex advertising havethe potential of gaining phenomenal heights. It is equally critical that the marketing leaders use tactics to get maximum output from it. A company can’t do miracles if it has the approach and attitude of yesterday.

Hiring one of the professional Media agencies in India is good from the long-term perspective. However, make sure that it has a futuristic perspective as well. Hire a company that looks beyond the day after, not just tomorrow!