Category Archives: Cinema Advertising

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Transform Your Marketing with Powerful Cinema Theater Advertising Solutions

In today’s very competitive marketing world, companies must always be on the lookout for new ways to reach their ideal customers. These days, digital marketing and advertising on social media are very popular. However, people still connect with and remember your brand better through more traditional forms of advertising, such as theatre advertising.

One of the best old-fashioned ways to market is through movie theatre advertisements, which can get your point across clearly and without any other noise. Ads in movies can help brands stand out and connect with people on an emotional level if they are done right.

Creative and interesting cinema advertising campaigns that get people’s attention and help people remember a brand are what Khushi Ambient Media Solutions does best. If you want to know why movie theatre ads are so important and how they can help businesses sell better, read this blog.

The Rise of Cinema Theater Advertisement

Many businesses are now focusing on marketing online as digital channels have grown. Still, movie theatre ads are one of the best ways to get people’s attention when there aren’t any other things going on.

Studies have shown that people remember cinema advertising better than online or TV ads. People who go to the movies are calm and honest, which makes it easy for brands to leave a lasting impression.

A few key reasons why cinema advertising continues to thrive include:

Engaged Audience:
Theatregoers are more likely to pay attention to movie ads because they are in front of a more interested audience.

Superior Viewing:
Ads work better when they use high-definition pictures and sound that draw you in.

Less Cutter:
Online ads have to compete with a lot of other things to be seen. Movie ads, on the other hand, are shown in a place that is just for them.

Targeted Reach:
They can pick the best movie houses, times, and movies to show to get their ads in front of the right people.

Cinema advertising is a high-end, easy-to-remember form of advertising that can help brands make a strong visual impact, raise brand knowledge, and boost sales.

How Cinema Advertising Works for Khushi Ambient Media Solution

Khushi Ambient Media Solution helps brands get the most out of movie theater ads in a planned way. We make sure the ads look great, tell interesting stories, and reach the right people when we put them on screens.

1. An audience that is locked in for the most interaction

On social media, people can skip or not see ads, but movie theatre ads will always have people watching. People who go to the movies don’t have anything else to do, so brands can say more to them.

People can be moved, interested, and remember a brand because of a well-made movie ad. This is because most people enjoy movies, so they are more likely to get what the ad is saying.

2. A big effect with beautiful pictures

There is something special about seeing and hearing ads in movies that you can’t get anywhere else. Advertisements that are shown on big screens with great sound systems come to life and stay with people for a long time.

You can be sure that brands will have a strong and long-lasting effect with this high-end experience. This increases the chances of connection and sales.

For example, an ad for a high-end brand that plays in a fancy movie theater can really hit home with people who are already rich. Tech firms, fast food chains, and service-based businesses are all the same.

3. Ads that are very specific to get a better return on investment

You can target the right people when you work with Khushi Ambient Media Solution on movie ads, which is one of the best things about it. In contrast to TV or billboard ads, which reach a large and sometimes irrelevant public, movie ads let companies target specific groups.

Brands can select:

The right theaters based on location demographics
The right movie genres that align with their audience’s interests
The right time slots for maximum engagement

4. Strengthening Brand Trust and Credibility

People think of ads in movie theaters as being for high-end brands. People are more likely to trust the brand being advertised because they think of cinema advertising as high-quality material.

This is why big businesses like fast-moving consumer goods (FMCG) names, fashion houses, automakers, and banks spend a lot of money on movie theater ads. It helps them make their brand seem trustworthy, high-end, and attainable.

Brands can make sure their ads are seen by the right people and build a strong, trustworthy image in the market by picking Khushi Ambient Media Solution.

5. Cost-Effective Advertising with High Impact

A lot of businesses believe that movie ads cost a lot of money. Advertising in the theater, on the other hand, works just as well but costs less than TV commercials and large-scale internet efforts.

Brands can choose how much money they want to spend on ads and run campaigns that fit that budget. Businesses of all kinds can use Khushi Ambient Media Solution to advertise in movie theaters. They can run ads in small theaters or go after big multiplex chains.

Companies can get the most out of their advertising dollars and get more people to remember them and buy their goods with our help.

Why Choose Khushi Ambient Media Solution for Cinema Advertising?

Ads in movie houses are done best by Khushi Ambient Media Solution, which also helps brands make campaigns that work. These are the things we do:

  • We help brands choose the best theaters, shows, and times to reach the people they want to reach.
  • Our team makes ads that are both beautiful to look at and make people feel something.
  • Using data to get better insights into how to make ads work better, we watch how people behave and what they like.
  • We make sure that brands get the most attention by taking care of the whole process, from the idea to the performance.

Now brands can use movie theater ads with the Khushi Ambient Media Solution to reach more people and make their brand more well-known.

People are constantly being swarmed by digital ads, but cinema theater advertisements are a strong, interesting, and unobtrusive way to get their attention. With Khushi Ambient Media Solution’s smart theater ads, brands can get more people to notice, get them more involved, and make more sales.

No matter how big or small your business is, movie theater ads can help it stand out in a crowded market.

Are you ready to get more people to see your business? Now is the time to work with Khushi Ambient Media Solution to change the way you sell your business with strong movie ads.

Capturing The Millennial Audience Through Cinema Advertising

Capturing The Millennial Audience Through Cinema Advertising

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Millennials are people who were born between 1981 and 1996. People today have very different habits, tastes, and standards than people did in the past because they grew up during a time when technology and society changed a lot. Advertisers need to know this kind of stuff in order to plan their campaigns well. If you’re new to ads, it’s hard to connect with these people. We want these young people to notice us, especially in Cinema ads in Gujarat. This beginning looks at what works with teens and what the newest movie ad trends are. It’s like a guide for brands on how to connect with and please millennials while they’re at the movies. 

How to Understand the Millennial Consumer

These kids, who are very good with technology, love new things, care about social issues, and seek out real things. Technology, social networks, and getting to know businesses better are all big parts of them. They pay a lot of attention to reviews, social media, and people who have a lot of followers. That’s why millennials love digital sites and content that they can watch whenever they want. They also can’t live without their phones. Ads need to use more than one channel to reach customers who are changing and cinema ads in Gujarat are one of them. If you also are planning to increase your sales through cinema advertisements in Gujarat, then you must get in touch with Khushi. 

Advertising to Millennials in Movie Theaters

Take a look at what these cinema ads are for the coolest people in town and how they love it so much.

1. Experiences that pull you in

These days, teens and young adults want to do more than just see things. That’s why Cinema ads seem so real now. In order to get people to buy something, you need to give them an experience that stays with them long after the show is over.

2. Being Good Interactively

Remember when ads could only go in one direction? Not anymore! Today’s teens and young adults want to be a part of the story. Movie ads that let them click and swipe let them choose their own trip. It’s like the Cinema ads have the magic of the movie.

3. Buzz on social media

These days, young people couldn’t believe something happened if it wasn’t on social media. People now want to share Cinema Advertisements, as they become more popular. They want to get together with their friends and talk about something cool. You did a great job if your ad gets a lot of attention on social media so why wait for it? Do get in touch with Khushi Ambient Media Solution today.

4. Local Taste, Worldwide Appeal

People in their 20s and 30s want to be good people who care about their neighborhoods. Extra points for ads that are relevant to the area and also catch the eye of people from all over the world. You need to tell a story that people can relate to in order to sell something.

5. Diversity and welcoming everyone

Teenagers and young adults today care a lot about diversity. They are interested in ads that show a range of places, people, and events. Telling them this is like saying, Hey, we get you, and we celebrate everyone. So, if you are planning to boost your sales and overall business, then do contact Khushi Ambient Media Solution as they are known as the Best Cinema Advertisers in India. 

When you eat popcorn next, pay attention to those commercials while you wait for the show to start. Not only are they break, but they also show signs of new trends. Movie Cinema is evolving into works of art that connect with young people in ways other than just selling things. It’s about making stories that people will want to talk about. Get in touch with Khushi right away if you need help with things like advertising your movie theater in India.

Unique Power of Cinema Advertising in India

Unique Power of Cinema Advertising in India

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One could say that moviegoers and performers are idolized in India. In India, people of all ages have a big cinema craze. For this reason, high-value movie advertising continues to be seen in the market. The partnership between Indian cinema and advertising has a long history. Before we demonstrate the effectiveness of cinema advertising in the digital age, allow us to define the term cinema advertising for you. 

What is movie marketing?

In theaters, a wide variety of ads can be seen. Video advertisements can be tailored to a specific audience by taking into account the age range of the audience as well as the genre of the film being viewed. With in-theater video ads, marketers have a unique opportunity to reach their target audiences while they are actively watching.

Advantages of Cinema Advertising

Captive and Engaged Audience:

With cinema advertising, you may reach a captive, attentive, and engaged audience because viewers are unable to mute, swipe, or skip commercials on a large screen. According to surveys, one of the most well-liked forms of advertising is that moviegoers view commercials as an integral part of the whole movie-watching experience. Because of this, research indicates that movie advertisements have a greater impact than television advertisements, as they are twice as likely to be remembered.

You can select your target audience:

To reach your target demographic, use targeted advertising. It is simple to profile the movie’s audience given the kind of film it is. For instance, depending on the kind of audience this movie would draw, a luxury automobile manufacturer might decide to partner with a Marvel property like Iron Man for their advertising. When carefully chosen, every campaign that is targeted at the right audience can provide 10X impact and long-term memory.

Longer duration to tell your story:

Using cinema advertising to your advantage can help you communicate your brand narrative in greater detail without losing your audience’s attention, ensuring a favourable experience and remember. Distracted viewers can be a problem with many forms of advertising. Khushi Ambient Media Solution is the place to go if you’re seeking movie theatre advertising firms or agency in India. Audiences are also reported to retain movie advertisements for an extended period of time. 

Boost your brand image:

When your brand appears on the big screen before big-budget blockbusters, which often have production budgets in the millions of dollars, it elevates it above mere cinema advertising. Studies have indicated that advertisements displayed on movie screens were eight times more successful than those on television in differentiating a brand. Additionally, cinema advertising is growing at a faster rate each year roughly 13%. Contact Khushi Ambient Media Solution if your company is seeking movie theatre advertising in India. To assist you in reaching your objectives, we offer the most comprehensive on-screen advertising strategy, branding, activation, and innovations.

Integrated campaign performance:

In other words, businesses or campaigns that utilize all forms of media will do better because reinforcements contribute to higher recall and campaign success. All marketing strategies, including cinema, should be taken into consideration for campaigns to have a greater impact and to create a cohesive and smooth experience for customers.   Are movies the ideal fit for your company? Discuss how movie advertising in India could help your brand’s growth with Khushi Ambient Media Solution Sales Representative right now. Lacking a video asset? Khushi Ambient Media Solution provides top-notch video production services from pre-production to post-production, from beginning to end. Send an email to srinivas.musham@khushiadvertising.com to speak with us now.

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The Advantages of Cinema Advertising

The Advantages of Cinema Advertising

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Cinema or film advertising is a captivating form of promotion that encompasses sound, movement, vibrant colors, captivating visuals, and timely displays on a grand silver screen. This dynamic audio-visual medium spans from simple slide presentations to immersive film screenings, offering a wide spectrum of promotional opportunities. Are you looking to optimize the return on investment (ROI) for your advertising campaign? If that’s the case, it’s crucial to leverage the power of on-screen cinema advertisements. While it’s essential to explore various marketing avenues, it’s equally important not to underestimate the significance of promoting your brand on cinema screens. Discover the power of cinema advertising in India with Khushi Ambient Media Solutions! Take your marketing to new heights by leveraging the best cinema advertising in India. Capture the attention of your target audience on the big screen and achieve maximum impact for your brand.

Captive and engaged audience:

Cinema advertising provides a unique opportunity to present your message to an audience that is captive, attentive, and fully engaged. Unlike other mediums where viewers can skip, swipe, or mute commercials, cinema ads hold the attention of moviegoers on the big screen. Surveys consistently reveal that moviegoers perceive advertisements as an integral part of their overall movie-watching experience, making cinema advertising one of the most widely accepted forms of promotion. Amplify your brand’s reach and impact with Khushi Ambient Media Solutions today as we are one of the Best Cinema Advertising Agencies in India. 

Impact of Big Screen:

Harness the power of the significant screen size with cinema advertising. With advertisements displayed on a grand scale, they become impossible to overlook. This commanding presence has a profound impact on the audience, captivating their attention and greatly enhancing ad recall. Take advantage of this compelling medium to ensure your message stays etched in their minds. Choose Khushi Ambient Media Solutions, the Best Advertising Agency in India, and unlock the true potential of your brand’s success. 

Mass Publicity:

A cinema hall provides an unparalleled specialty with its massive capacity, accommodating anywhere between 1000 and 3000 individuals per show. This sheer scale is unmatched by both radio and television, setting cinema apart as an unrivaled platform for reaching a vast audience. Elevate your advertising game with the immersive power of Cinema Advertising in India. 

Selective and Flexible:

The cinema audience is a diverse mix of individuals from various societal backgrounds, encompassing different living standards and educational levels. However, what unites them is their shared interest in the advertisement message, as something is compelling for everyone. Choose Khushi Ambient Media Solutions and captivate every segment of the cinema audience with your advertisement message. Reach new heights of engagement and success with our tailored solutions today. 

Boost your brand image:

Cinema advertising serves as a powerful tool for boosting your brand image in numerous ways. First and foremost, the cinematic experience itself is associated with entertainment, luxury, and a sense of escape. By aligning your brand with this positive environment, you can create a halo effect, where the positive emotions associated with the cinema experience are transferred to your brand. This helps to enhance your brand’s perceived value and credibility in the eyes of the audience. 

Integrated campaign performance:

To achieve optimal campaign success and enhance brand recall, brands or campaigns need to adopt an inclusive approach across all media channels. By leveraging the power of multiple marketing tactics, including cinema advertising, brands can reinforce their messaging and create a unified, seamless experience for consumers. This comprehensive strategy not only amplifies the reach of campaigns but also ensures a stronger impact on the audience, leading to better recall and engagement. By embracing the full spectrum of marketing opportunities, brands can maximize their potential and create a lasting impression in the minds of consumers.

Experience the full spectrum of advertising solutions with Khushi Ambient Media! From captivating Cinema Advertising to impactful Mall Advertising, Airport Advertising, Experiential Marketing, OTT, and movie marketing, we have it all covered. Unleash the power of our comprehensive strategies and take your brand to new heights of success. Contact us today and let’s create unforgettable campaigns together!

How Impactful Is Cinema Advertising in India

How Impactful Is Cinema Advertising in India?

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Cinema is one of the major crowd attractions in India, hence getting preferred by most brands and organizations. With the reopening of cinemas after the pandemic, many businesses and brands in India are integrating cinema advertising into their marketing strategy to further elevate their brand. Cinema advertising is known as a great way to put your brand in front of captive and targeted audiences. Furthermore, this is known as a powerful form of advertising because cinema commercials have a higher memory retention rate as compared to traditional TV advertising. Cinema advertising is also witnessing higher growth year-on-year, which is about 13%. If you are looking for cinema advertising in India for your brand, then get in touch with Khushi Ambient Media Solution. We provide the most complete on-screen advertising strategy, branding, activation, and innovations to help you achieve your goals.

On-screen advertising

Digital commercials or statistics slides that you see before the movie starts in the theatre are known as on-screen advertising. This is a cost-effective way to hit a larger captive and targeted demographic audience. This is also the best way to convey your message and brand effectiveness to a focused and relaxed audience. You also have the leverage to change your brand message as per your convenience and seasonal requirements. Khushi Ambient Media Solution offers on-screen slides and on-screen ad films to its clients, which helps brands get connected with a large pool of customers. Furthermore; on-screen advertising allows the creators to take plot risks and take a more narrative approach, which is not possible with conventional television ad spots. If you are looking for cinema advertising agencies, Khushi Ambient Media Solution is here for you. It is also said that audiences remember cinema ads for a longer time span.

Read also: A Complete Guide to Cinema Advertising – Everything You Need to Know

Off-screen advertising

Your brand can be made noticeable at various strategic places within the multiplexes, malls, and cinema halls. This is a wonderful technique to display the products and services at the box office, standees, sign ages, screen entry arch, seats, popcorn counters, lobby, and so on. You can also use available off-screen spaces such as flyers, interactive zones, pamphlets, and façade hoardings. If all these spaces are used perfectly, then it can be impactful for the brand and can help in enhancing the overall brand image and brand value of the company. Off-screen ad films aid in the promotion of businesses by displaying on-screen advertisements that highlight them with larger-than-life displays. Furthermore, it helps in creating a strong visual impact on the product and grabbing the audience’s attention. We have firmly established ourselves in 2700+ multiplex screens across India. You can choose us for your brand’s cinema advertising.

Read also: Know the Unique Power of Cinema Advertising India

The Plus Point

Cinema advertising allows brands to deliver their message to an engaged, attentive, and captive audience as they can’t mute, swipe, or skip the ad. Surveys have also indicated that moviegoers deliberate advertisements as a part of the overall cinema experience. Therefore, this is known as a widely accepted form of advertising. Cinema advertising also offers a longer duration of time to deliver the message to the audience without losing attention. You can show your brand on the big screen right before large-scale blockbuster films, as this will help in elevating your brand by simply advertising in cinema halls. Is cinema advertising right for your brand? Talk to Khushi’s advertising sales representative today about how cinema advertising can change the image of your brand.

We are a one-stop solution for any kind of brand advertising and offer extensive audience targeting options with local, national, and international focal points. We also offer a TG division based on audience classes such as kids, youngsters, adults, teenagers, and 40+. Khushi Advertising was chosen by PVR, INOX, Cinepolis, Carnival Cinemas, and other multiplex chains as their preferred advertising partner. You can choose us for your brand and we will help you take your brand to the highest level of success and capture a large pool of potential customers. Our operations staff of more than 70 people spread across 22 offices in India guarantees that each regional and national cinema campaign is executed flawlessly. This is one of the primary reasons why many corporates, retail clients, and media agencies in India regard Khushi Advertising as the most trustworthy cinema advertising firm. Connect with us today to explore more about advertising.

FAQs

Why is cinema good for advertising?

There are several advantages to using cinema advertising for your brand, as described below:

– Cinema advertising gives a “larger than life” impact to the message delivered to the audience.

– The audience can’t switch, skip, or mute the ads, hence they are bound to watch the entire ad.

– When compared to traditional media marketing, you can be assured of a longer attention span.

– It is appropriate for both small and large-scale geographical locations.

– contributed to developing a good ecosystem.

– Offers close attention to the screen or the cinema hall area

– enhances the overall brand image and brand value of the firm

PVT cinema advertising

A Complete Guide to Cinema Advertising – Everything You Need to Know

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What is Cinema Advertising?

It is not surprising that cinema has the highest engagement score and the lowest ad avoidance score as people can’t skip the ads. Investing in the cinema’s advertising makes sense as watchers have nothing to do while seated in the cinema hall. Henceforth, ads are seen by many people as a part of the cinema experience. Cinema has the power to double the impact of marketing campaigns and hence should be used as an integrated part of marketing campaigns, especially with print, TV, radio, and other platforms. Cinema advertising can be effective for your brand as it offers a 360-degree marketing environment. People here have relaxed and receptive minds, which is perfect for delivering your message to an audience. In 2020, cinema advertising generated revenue of more than ten billion Indian rupees across India. Also expected to increase by 19 billion rupees by the end of 2024. This shows your brand can have good publicity through cinema advertising. Khushi Ambient Media Solution is a one-stop destination for all types of advertising solutions. Get in touch with us today to explore more about our services.

Why is Cinema Advertising Effective?

Cinema advertising is ten times more effective at making your brand stand out from the crowd than any other media solution. Let’s take a look at why it is so effective so briefly:

Attentive audience: Cinema advertisements reach a huge target audience, and their advertising recalls are higher than ads placed on TV. Also, cinema advertising has the power to reach potential customers with innovative messages that engage moviegoers in a much more effective and efficient manner. Unlike TV, you can’t skip the ads at the cinema, and it creates a captive environment for the audience to fully observe the ads.

Big Screen Effect: The extensive screen and excellent audio system help in gaining the attention of the viewer. Also, these act as tremendous props while creating a cinema ad and leave a remarkable impact on the minds of the customers. The audience is massive and they can’t change the channel, unlike TV commercials. Connect with Khushi Ambient Media Solution for the advertisement of your brand and business. 

Also read: Why is Cinema Advertising Effective?

 

The Unique Power of Cinema Advertising in India

Uniqueness: In advertising, reaching the customers is not everything as it requires a lot more things to do. A media strategy must be designed to target a large pool of customers at any cost, but it doesn’t mean sacrificing engagement, creativity, and positioning. PVR cinema advertising offers a platform that can target a specific customer segment both by psychographics and demographics. Khushi Ambient Media Solution has more than 2500 premium cinema screens. Choose us to enhance your brand awareness and recognition.

Maximum brand recall: Cinema advertising enables maximum brand recall and a large pool of customers as commercials on the big screen are hard to ignore. In a recent survey, it has also been identified that more than 80% of people were able to recall the brand’s advertisement. It shows that the major goals of cinema advertising are not only to reach the targeted audience but to deliver the content with a superior strategy of cinema advertising. 

Why Choose Cinema Advertising?

Do you want to maximize the ROI of your investment in advertising campaigns? If yes, you must try on-screen cinema advertisements as they have so many benefits and the power to grab the attention of a large pool of customers.

Immense sound, sight, and motion: People expect immersive sound, motion, graphics, and animation at the cinema. As a brand, you can also use the same technology to design your advertisements as it will help in capturing a large pool of customers. There are plenty of tips being used by advertising agencies in India just to capture the exact needs and desires of the people. You must also associate your ads with the right movies so that targeting the right customers can be achieved.

Ideal location: Theaters are the place where the audience spends more than 2 to 4 hours and pay higher attention to the screens. Many of the top marketing agencies in India have justified the effectiveness of cinema advertising. Hence, it is now being used by many of the top brands and businesses in India because of its ideal location. If you are also looking for advertisement options for your brand, then you must choose cinema advertising as it has the potential to target a large pool of people as compared to any other advertising method. Read more about this.

Also read: Reasons For choosing Cinema Advertising

 

How Does Cinema Advertising Work and What Are the Benefits?

Cinema ads are the shots that are played before the trailers and movies start also the posters in the refreshment areas of cinema halls. It starts when the audience starts entering the theater, finding their seats and trying to settle on their seats. These ads help capture a large audience’s attention and engage them with the content more effectively and efficiently. You can purchase the ads on all the screens in the theater and can also reduce the screen number as per your budget and convenience. Once the spot is purchased, your ads will run in advance of the feature film and also during the feature film’s interval.

Also read: Benefits of choosing Cinema Advertising

 

  • The audience is a captive audience since they can’t skip and ignore the ads and also can’t walk off during the screening.
  • Cinema advertisements also give a larger life impact on the minds of customers.
  • Cinema advertising also enables better attention of the audience as compared to any other medium of advertisements.
  • This has also resulted in a good and developed ecosystem and offered an effective platform to the brands who are willing to communicate with people in the most impactful way. 

 

Khushi Ambient Media Solution is a one-stop destination for all kinds of advertising solutions. We offer complete on and off-screen cinema advertising, and branding and our innovation help you to gain the attention of a large pool of customers. We have been chosen by PVR, Inox, Cinepolis, Carnival and other multiplex cinemas. Connect with us today to explore more about advertising.

Big Cinemas Advertising

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The word ‘Big Cinemas’ is synonymous with a larger than life cinematic experience that Indian theatres offer. An opportunity for advertising in Big Cinemas is like no other. With more than 500 screens spread across various countries like India, US, Malaysia and Netherlands, Big Cinemas Advertising is the perfect way to reach a wider audience and achieve your marketing goals. 

Originally a Hyderabad based film, TV studio and production house, Big Cinemas was a multiplex theatre chain founded in 2010. In 2011, Big Cinemas was entirely acquired by Anil Ambani’s Reliance MediaWorks Ltd. and became part of the Reliance Group. That’s when it developed the brand recall value it is known for today. In 2016, Reliance MediaWorks Ltd. sold 100% of its stake to Kochi-based Carnival Cinemas. Now, all Big Cinemas multiplex screens are rebranded as Carnival Cinemas. 

Big Cinemas is not just a brand name but also a common term used for big cinema chains present in India such as PVR, Cinepolis, INOX and Wave. Big Cinemas Advertising is a popular and effective option for brands because it promises reach where other mediums can’t even imagine to reach. It is an affordable medium as the cost per eyeball ratio is lower compared to other mediums. A unique feature about Big Cinemas Advertising is that it caters to all kinds of crowds such as vehicular, pedestrian and subway passengers all at once. The best part about Big Cinemas Advertising is that the viewers don’t have a choice to skip the advertisement, flip a page or change the frequency. This way, a brand is sure to get a viewer’s attention at his highest engagement level. 

Revolutionize the way you advertise your products and services. Choose Big Cinemas Advertising as a medium to reach maximum viewership. Know that advertising within cinemas is not just related to advertising on screens but can also translate to offline options like kiosks, launches, pamphlet distributions and samplings. Whether your goal is to raise awareness about your brand, increase engagement or convert leads to sales, you can achieve all this and more at a lower cost with cinema advertising compared to non-traditional mediums of advertising. 

If you’re looking for an advertising agency to help you achieve your marketing objectives, Khushi Ambient is your answer. We are the most preferred advertising partner of big cinema chains in India such as PVR, Inox, Cinepolis and Carnival Cinemas amongst others. We plan your cinema campaign to increase effective reach and get hefty returns on your media plan. With a large and efficient operations team spread across 22 offices in India, we ensure smooth execution of big cinema campaigns. Join hands with Khushi Ambient and pave the path to advertising success. 

Looking Ahead: Advertising in Cinemas

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The Pandemic Effect 

In many aspects, the year 2020 was a watershed moment in the Indian cinema industry. As social separation became the new normal, the theatre’s moviegoing experience came to a standstill. Theatre owners, film distributors, and ambient marketers, in particular, bore the brunt of the epidemic and incurred massive losses.

As the COVID-19 pandemic worsened earlier this year, several big and lesser-known titles were forced to stop their cinema runs early. Rather than waiting months for digital and Blu-Ray sales to begin, some studios chose to distribute their films digitally first. 

 

India Unlocked: The Silver Lining  

Around June 2020, the country began gradually opening up through a succession of unlocking stages. Because movie theatres are a community-based activity, they were not the first to open. After 7 months of lockdown, theatres reopened in October 2020 with a 50% capacity. The measure was supposed to help the film industry find traction. Unfortunately, with so many films being published on OTT platforms, theatres are forced to re-release old blockbusters. As a result, theatres had difficulty attracting consumers.

Advertising in cinemas was also severely impacted. Many new releases have been delayed for months because production companies prefer to see them released in theatres rather than digitally. Some high-budget films, however, were not made available online. Popular films like Salman Khan’s Radhe and Ranveer Singh’s 83 have confirmed May and June theatrical dates this year. Cinemas and marketers are now relying on such releases to attract people and increase revenue.

In a good move, the government declared that theatres would operate at full capacity beginning February 1, 2021. Strict preventative procedures are in place in theatres to guarantee that safety requirements are met. Vaccination campaigns are also in full force, giving viewers the confidence to return to movie theatres.

 

Cinema Advertising: The Bright Future

With the economy improving, advertising in cinemas may be a profitable method to market your products. Target audiences are at their most responsive, allowing for high levels of interaction. With people returning to the movies, advertising in cinemas will undoubtedly increase. 

This year, new brands are anticipated to market their products through the medium of theatres. In 2021, income from cinema advertising may increase by 10% compared to the previous year. A rise in expenditure on movie advertising is also projected right now. With major films set to hit theatres this year, audiences are anticipated to come in massive numbers. This will provide outdoor advertisers with an opportunity to make a long-lasting impression on highly engaged customers.

 

Explore More About Cinema Advertising In India

Cinema advertising in India is one of the most popular and efficient ways to reach out to a large number of viewers that go to theatres and multiplexes all around the country. Cinema advertising is a very popular medium, not just in big cities but also in small towns and rural places. When compared to other non-mass media possibilities, cinema advertising rates are less expensive. For decades, cinema advertising has been one of the most popular forms of advertising. Because of the growing availability of multiplexes in recent years, cinema screen advertising has become an even more popular method of advertising.

Advertising in a cinema may help firms reach out to a large number of people who are sitting in the darkness, waiting for the movie to start. Across India, more than 10,000 theatre screens are currently showing commercials for various brands. Cinema advertisements are classified into two types: on-screen and in-premises. The former, also known as dynamic cinema advertising, is the most common type of cinema advertising, with possibilities such as slides on displays, movies on screens, and so on. The latter is sometimes known as mute, silent, or offline cinema advertising, and it might be prominently displayed within a theatre complex.

 

Clear Evidence Of Cinema Advertising Implementation

Advertisers are given inspection passes by a theatre. An inspection pass can be used to determine whether or not an advertisement is playing. Pictures are supplied as proof of implementation in the case of off-screen cinema advertising alternatives.

 

Censorship Is Required For Cinema Advertising

A censorship certificate is always necessary for every video commercial to be shown in a cinema. You may produce the needed censoring certificate yourself, or you can have your advertising agency do it for you. You may be charged by your cinema advertising agency for generating censorship certifications. 

 

Cinema Advertising Timeline

Except for a few exceptions, all cinema advertising campaigns begin with a Friday second screening. In certain circumstances, it might begin on any given day. Advertisement confirmations are often requested at least three days in advance. 

 

Type Of Audience The Appeal Of Cinema Advertising

Cinema advertising has the potential to appeal to both rural and urban audiences. Cinemas continue to be the most popular form of entertainment in India, attracting people from all phases of life. Whether a student, a working-class individual, or a company’s top executive, the medium of film binds all people regardless of class or background. Thus, movie advertising has the capacity to capture people’s imagination and attention throughout, rather than focusing on people from a specific background.

Multiplex advertising has a bigger effect on the country’s youth. People aged 16–44 are more likely to be influenced by movie advertising since they frequent these multiplexes to watch the latest films.

 

The Benefits Of Cinema Advertising

 

  • Enhanced Involvement 

 

Big screen advertising with a better quality sound system captures viewers’ attention better than any other medium, making cinema advertising one of the greatest platforms for promotional strategy.

 

 

  • Greater ROI

 

The cost of cinema advertisements is very competitive with respect to other media, and the effect of the commercial on its viewers is quite high, resulting in a mix that delivers a high return on investment for advertisers when compared to other media.

 

 

  • Significant Influence

 

First impressions are crucial when it comes to creating a home for your business in the minds and hearts of viewers. And, in terms of impact, the cinema is one of the most powerful media venues accessible to marketers. 

 

Now Promote Your Business In The Cinema With Khushi Advertising.

All you need right now, according to Khushi Advertising, is a promise of effective reach and great ROI on your cinema advertising. Khushi Advertising, India’s most trusted cinema advertising agency, can be your partner in capitalising on the largest advertising possibilities across 2700+ multiplex screens across the country. We are one of the greatest movie advertising agencies in India, with a strong web presence across the country. Our youthful and passionate team not only secures the best pricing for clients but also gives the greatest advertising slots and creative solutions.

We are the preferred advertising partner of major multiplex chains such as PVR, INOX, Cinepolis, Carnival Cinemas, and others. We ensure that you take advantage of all of the essential benefits that cinema advertising provides, such as the rich and powerful captive audience’s continuous, precise, and empathetic state of mind, precise targeting, and infinite unique events. Our promotional staff guarantees that each regional and national movie campaign runs smoothly. Many corporates, retail clients, and media agencies in India consider us to be the most trustworthy cinema advertising agency. 

You can now organise your cinema campaign, target theatres, and increase the effective reach and ROI of your media strategy. We are an excellent medium for targeting your core TG and reducing waste. Post a brief and we will answer within 24 hours, or call us for further information.

Unusual Ways To Reach The Right Audience

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Let us start by saying, be it the best of times for your business or the worst, marketing will always be important. Because when the times are good, the opportunity of expansion presents itself making it a perfect time for your audiences to know about your product/service. And when the times are low, your expenditure on marketing should not be considered as an expense but more like an investment. Especially when the times are low even for your competitors (times like this), know that every business would want to cut down on their marketing budget, offering you more space to grab attention. 

Some of the best ways to get noticed by your target audiences and leaving a lasting impact on their memory is by using ambient media advertising and experiential marketing.   

Ambient media advertising is placed in unusual spaces and on unusual items. Its unusual placement works the best in catching the eyes of the audience. You can find ambient advertising anywhere outside your home, and the key to making it most effective is by choosing the right media and right message. Ambient advertising is the perfect tool to sustainably influence your TG. 

Some of the forms or mediums of ambient advertising can be supermarket marketing or advertising in restaurants. Marketing in supermarkets, especially if you are an FMCG brand. Because that is exactly where your target potential customers are and are there to buy. Through an innovative idea, supermarket marketing will easily strike the right cord. 

Now, let’s see how advertising in restaurants can help your business reach your audiences. 

Since people spend a lot of time in restaurants, you can surely hope to attract more eyeballs for your advertisement. The QSRs (Quick Service Restaurants) have numerous outlets throughout the country, and that makes it easier for you to run a countrywide campaign. Advertising in restaurants is a great way to reach out to your relevant TG and stay in their memory for a longer period of time.

Do you know how experiential marketing, aka engagement marketing, is different from all the other forms of marketing? It is the only way to allow your audiences to experience exactly what you want them to experience through your product. This has proven to offer an excellent immersive experience. And engagements like these where businesses truly connect with their audience, such experiences not easily forgotten.  

Khushi Ambient Media Solutions is one of the best experiential marketing agencies in India. It offers numerous types of creative experiential marketing solutions according to your product/service and your audience. Khushi Advertising offers unique and innovative ambient marketing solutions as well.

 

Why Airport Branding is effective? Reasons you should know why it works

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Airport Marketing is one of the niches where an advertiser can get the maximum visibility and results. Airports are frequented by high income and upscale travellers and your best chance to get their attention is when they are waiting to board their flights. Advertising in shopping centres should gear up to utilize this opportunity to be visible to their target audience. Airport Branding is an exciting opportunity to display the products of premier brands to people who have the highest probability of using them.

Here are some of the reasons why airport advertising can be such an effective medium;

(i)  Airport advertising taps into excited and alert customers. Airport passengers happen to be an excited, alert and receptive audience who are in a captive setting. Travel puts people in a positive mindset and advertisers have the best chance to display their wares to an audience that is going to receive the message in a positive manner.

(ii)  Airport passengers are an affluent bunch. They often travel internationally and are well to do. In such an environment passengers see shopping as a natural extension of their time and as such they receive advertisements well. There is a heightened chance of that they may invest in high end products like electronics and luxury products.

(iii)  The airport is filled with passengers who are high flying professionals and they are in a receptive frame of mind. They are often on their way to and from business meetings. They tend to focus on their work and are also tuned into the messages that advertisers show in the airport.

(iv)  Airport Branding uses the context of the airport to add perceived brand value to the products. Passengers associate the airport with a top notch lifestyle, and advertisers are quick to implement this with a range of high end products. These products add to the impression of a high flying lifestyle.

(v)  The airport lounge environment takes people away from daily routines. The prospect of travel puts people in a heightened and excited state. The effect of this is that people are welcoming brand advertisement and they keep it in their memories for a longer period of time.

(vi)  At the airport, advertisers have the opportunity to engage with potential customers who at any other time would be too distracted to see the advertisements. In a captive setting, brands have the maximum chance to make a telling impression on the minds of consumers.