Category Archives: Branding

Why Branding Agencies in Mumbai Can Be Your Saviour?

As we know that the business environment is constantly changing and evolving, branding is one of the most significant factors that can either strengthen the company’s position or, on the contrary, weaken it. The presence of immense competition continues to increase, especially in densely populated business centres which include Mumbai; businesses have no other option than to find ways of standing out in order to win the consumers’ attention. This is where a branding agency in Mumbai can sweep in and take over. Branding agencies have the strategy and innovation that is required to come up with a proper brand identity that is relevant to the targeted consumers. This blog post will explain that branding agencies in Mumbai even today are your ultimate saviour in a cut throat business environment like Khushi Ambient Media Solution.

Understanding the Role of a Branding Agency

A branding agency is an organization that deals with the invention, sustenance, and administration of brands. They provide various services that include brand; planning and strategy, design and communication, and marketing services. The primary task of the branding agency is to create a consistent and attractive image that reflects the nature of the company and captures attention of the target market.

Main services that you will receive from a branding agency

Brand Strategy: They include: creation of a strategic plan that will touch on the brand vision, the brand mission, the brand’s core values and the brand’s market niches.

Brand Identity: Visual consultants identity and develop logotypes, colours, typefaces and other graphic images associated with looking and feeling of the brand.

Brand Messaging: Setting up a clear and attractive messaging program that will help to share with other people and stakeholders the value proposition of the brand.

Market Research: Integrated market perspectives that take into account other players’ strategies and the consumer approach and expectations towards brand goods.

Digital Marketing: Utilising the services of Online Marketing to increase the recognition and activity of brands on online channels.

Public Relations: An advocacy role of having and maintaining the organisation’s public image and controlling the media on what to portray to the public.

Why Engage a Branding Agency in Mumbai?

Mumbai is considered as the official capital of the financial and commercial industries all over India, making it a diverse and highly spirited business hub. Here are several reasons why a branding agency in Mumbai can be your saviour:

1. Local Market Expertise

There is cut throat competition, the market is so diverse and the pulse of the market is very fast especially in Mumbai. The branding agency that operates locally like Khushi Ambient Media Solution based in Mumbai has the best understanding of local trends. It means that such consultants know the tendencies and peculiarities of Indian consumers’ behaviour and preferences, as well as cultural issues connected with the city of Mumbai, so it is easier to develop and implement the most efficient branding concepts.

2. Creative Excellence

Mumbai has enormous opportunities for creative indulgence; arts, media and entertainment in this city is booming. The independent brand finally leverages on this creative ecosystem in order to come up with new and fresh ideas within Mumbai branding agencies. Their creativity helps you differentiate your brand from the rest of the brands by making the audience pay attention and maybe even dream about your brand.

3. Access to Top Talent

Mumbai has the right environment for the creative talents in the areas of design, marketing communication among others. Hiring the services of a branding agency in Mumbai means getting the services of professional employees who can be a great asset to your business. These experts apply themselves to create eye-popping graphics, unique substances, and efficient promotions making your brand more desirable.

4. Comprehensive Services

The branding agencies in Mumbai provide the full-service package, which encompasses all the processes of brand creation. They offer services ranging from primary market research and formulation of market strategies right from the conception of the brand, graphics and logo design, advertising and promotion, and public relations, which guarantee compliance with a consistent and unified brand image.

5. Strategic Location

It is strategically located in Mumbai because it is closer to major business areas, media houses and decision makers. This makes it easier in networking and enhancing the efficiency of branding and marketing processes that may be in place. Such relations can be best utilized by a Mumbai-based branding agency to lift the visibility as well as credibility of your brand.

6. Proven Track Record

Reputable branding agencies in Mumbai have a proven track record of working with diverse clients across various industries. They bring a wealth of experience and success stories that can inspire confidence in their ability to deliver results. Their portfolio showcases their expertise in transforming brands and driving business growth.

How Khushi Ambient Media Solution Can Help

Khushi Ambient Media Solution is a leading branding agency in Mumbai, renowned for its innovative approach and exceptional results. Here’s how Khushi can be your saviour:

Customized Branding Strategies

Khushi understands that every business is unique and requires a tailored approach. They work closely with clients to develop customized branding strategies that align with their business goals and resonate with their target audience. Their strategic approach ensures that your brand stands out and makes a lasting impression.

Creative Design and Execution

At Khushi, creativity meets precision. Their team of designers and creatives are experts in crafting visually stunning and impactful brand identities. From logo design to marketing collateral, they ensure that every visual element reflects your brand’s personality and values. Their execution is meticulous, ensuring consistency and quality across all platforms.

Effective Digital Marketing

In today’s digital age, a strong online presence is crucial. Khushi excels in digital marketing, leveraging the latest tools and techniques to enhance your brand’s visibility and engagement online. They create and manage effective social media campaigns, SEO strategies, and online advertisements that drive traffic and conversions.

Strong Public Relations

Maintaining a positive public image is vital for brand success. Khushi’s public relations team works diligently to manage your brand’s reputation and build strong relationships with media and influencers. Their strategic communication ensures that your brand’s message reaches the right audience and fosters trust and credibility.

Data-Driven Approach

Khushi Ambient Media Solution uses a data-driven approach to measure the effectiveness of their branding efforts. By analysing key metrics and feedback, they continuously refine and optimise their strategies to deliver better results. This ensures that your investment in branding yields maximum returns.

Proven Success

With a rich portfolio of successful projects and satisfied clients, Khushi has established itself as a trusted partner for businesses looking to enhance their brand presence. Their proven success stories demonstrate their ability to deliver tangible results and drive business growth.

In the competitive business landscape of Mumbai, a strong and distinctive brand is essential for success. Partnering with a reputable branding agency in Mumbai, like Khushi Ambient Media Solution, can be your saviour. Their local market expertise, creative excellence, and comprehensive services ensure that your brand stands out and resonates with your target audience.

By leveraging the expertise of Khushi Ambient Media Solution, you can unlock the full potential of your brand and achieve sustained growth and success. Whether you are a startup looking to establish your brand or an established business seeking to revitalize your brand identity, Khushi is your trusted partner in the journey towards branding excellence.

For more information on how Khushi Ambient Media Solution can help transform your brand, visit their website and get started on your path to branding success today!

Outdoor Media Advertising: Definition & Guide

Being one of the first-established types of media advertising, outdoor media advertising still remains relevant in the contemporary world, where digital advertising dominates. For the businesses who intend to create a large impact, there is Khushi Ambient Media Solution, which is one of the biggest outdoor media advertising companies in India. This blog will look deeper into what outdoor media advertising in India means, the kinds of advantages you stand to gain for engaging in this method of advertising and several techniques you ought to apply to enjoy the most out of this timeless strategy.

From the analysis above, one may ask, What is Outdoor Media Advertising?

Out-of-home (OOH) advertising means any form of advertising that tends to come across the consumers when they are out of their homes. This method of advertising employs several structures and positions to reach out to the target consumers during their day to day activities. Some of the familiar formats are the billboards, transit ads followed by the street furniture and the digital out-of-home (DOOH).

Major Structures of Advertising Media outside the Home

Billboards: Great and prominent those encompassing signs that are often located along such corridors as highways, busy streets, and other such zones.

Transit Advertising: Billboards and transportation media form to include buses, taxis and trains, transit shelters and shelters.

Street Furniture: These are bus shelters, kiosks, benches among others that are mainly constructed at street level.

Digital Out-of-Home (DOOH): Broadcasting channels; more specifically, TV and other advertising spaces that are displayed in densely frequented settings, including shopping centres and airports and during different types of sports events.

Outdoor Media Advertising also has benefits such as:

Outdoor media advertising offers several advantages that make it an essential component of any marketing strategy:

1. Wide Reach

Outdoor ads are seen by many people, in places these people may not come across digital or print media. This guarantees a wider population coverage and makes the brand become well-known.

2. High Frequency

Outdoor advertisements are also likely to be viewed many times by the same people since people are daily travellers and repeat users of various services, and therefore, the branding message will be frequently repeated in the mind of the audience.

3. Geographical Targeting

Outdoor advertising is effective in a way that other forms of advertising are not in that because it is placed in positions where it is seen, the business is assured that the target market, the local people, will see it. This is very helpful in promotion that depends on physical location, for instance, an event.

4. Cost-Effective

Compared to other advertising channels, outdoor advertising is rewarding due to the fact that it is cheap but covers a wide client base.

5. Creative Flexibility

Outdoor media has large and open areas which any business person can use to come up with effective and civilised advertisements.

Strategies for the use of Outdoor Media Advertising

To maximise the impact of outdoor media advertising, businesses should consider the following strategies:

1. Understand Your Audience

Determine the consumers or users that the design is aimed at and study their habits, tastes, and schedules. The data will also prove useful in the identification of the best placements and media types for the advertisements.

2. Choose the Right Locations

The next and very important step in choosing locations is to select areas of high traffic of the target group of people. Think about cross roads, shopping malls and any place where people converge, especially in the morning when going to work or in the evening when they are coming from work.

3. Leverage on ‘He/She/They/Them’ & ‘I’

Outdoor ads have to grab attention immediately. The ad should have a bright background and black or very noticeable font so that when it is placed at the centre of the page, it is easily distinguished and the image associated is relevant and bright.

4. Keep the Message Simple

Thus, since viewers have a limited time within which they can view the outdoor ad, it is wise to make the message simple and precise. This means that when writing the news, the most essential part that cannot be compromised is the headline of the news and the call to action space.

5. Leverage Digital Out-of-Home (DOOH)

Also, make use of digital screens for presenting dynamic and kinetic data and information. Compared to traditional ads, DOOH ads can be changed easily within the shortest time possible hence providing flexibility as per the needed message.

6. Measure and Optimize

Outdoor advertising should incorporate tracking and analysis tools to determine the campaign gains. Gather information on the number and content of the created impressions, the interactions with the audience, and its conversion rates to improve later advertising initiatives.

Why Should You Choose Khushi Ambient Media Solution?

Khushi Ambient Media Solution thus is well established as an advertising company in India that mainly deals with the outdoor advertising sector. Here’s why you should consider Khushi for your outdoor media needs::

Expertise and Experience

Khushi has been into the advertising industry for years and thus has the feel of it, especially the aspect of outdoor advertising. The specialists can assist in creating proper campaigns that will suit your particular requirements.

Comprehensive Solutions

Khushi specializes in outdoor advertising, and the company has provided all types of formats of advertising like bill boards, transit, Street furniture, and electronic displays. This way, businesses are able to select the most fitting formats for their exercises.

Strategic Location Planning

Khushi’s extensive network ensures access to prime advertising locations across India. Their strategic planning ensures that your ads are placed in high-traffic areas to reach the maximum audience.

Creative Excellence

Khushi’s creative team excels at designing visually stunning and impactful advertisements that capture attention and drive engagement.

Data-Driven Approach

Khushi utilizes advanced analytics tools to track and measure the performance of outdoor campaigns. This data-driven approach ensures continuous optimization and better results.

Outdoor media advertising remains a powerful tool for businesses looking to enhance their brand visibility and reach a broad audience. By understanding its benefits and implementing effective strategies, companies can create impactful campaigns that drive results. Khushi Ambient Media Solution, a leading outdoor media advertising company in India, offers the expertise, resources, and creativity needed to make your outdoor advertising campaigns successful.

Whether you’re looking to launch a new product, promote an event, or simply increase brand awareness, outdoor media advertising with Khushi can help you achieve your goals. Explore the endless possibilities of outdoor advertising and take your marketing efforts to new heights in 2024.

For more information and to start your outdoor media advertising campaign, visit Khushi Ambient Media Solution today.

Top 5 Reasons to Advertise Your Business

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Ads are everywhere whether you turn on the TV, scroll social media or walk down a street, you will see ads everywhere. This makes a direct connection with the customers and hence known as one of the vital success assets of the business. Every brand needs an advertisement to make people aware of their products and offerings but in a well-planned manner that is liked by the audience. Some brands and companies are still confused about whether they must invest in advertisements or not. So, let’s check this out. Read this blog carefully to find out some reasons for investing in advertising.

It generates brand loyalty

One of the major concerns of the brand is building loyalty with its customers as it is very crucial for the success of your company. Good and attractive advertising tactics help brands target loyal customers along with making a long-lasting impact on their minds. It also creates a sense of trust and familiarity with the audience which is impossible to create with anything else. If you are also an entrepreneur and looking for an advertising agency in India, then get in touch with Khushi Ambient Media Solution. We have everything to offer related advertising such as airport advertising, digital advertising, OTT and movie advertising and so on.

Read also: OTT Advertising In India: The Paradise Of Internet Advertising

Increase company traffic

Reports say that the majority of the people are more likely to visit a business only after viewing ads. Therefore, companies must make their advertisements attractive and informative so that a large pool of people can be attracted to the company’s offerings. More customers mean more business and more sales. The report also says that companies that have invested in innovative advertising over the last five years saw huge improvements in their overall sales and revenues. Therefore, to get the attention of the audience and to increase the sales of your brand’s product, do connect with Khushi Ambient Media Solution. Khushi is one of the known advertising agencies in India and currently leading as the best mall advertising agency in India.

Read also: What Exactly Is Mall Advertising? Why Should You Invest In It?

Improve brand image along with attracting new customers

The competition in the market in every field is just increasing with time because of the increased demands of the people and continuous market innovation. Therefore, everyone in the market is hustling to be on the top and to improve their brand image. Advertising is one of the best ways to improve a company’s brand image along with remaining on the top of the list for a long period. As we already mentioned in the above section the market is continuously evolving and so brands are also evolving to compete in such a competitive era. Brands must come up with new and innovative advertising ideas to attract new customers and retain old ones. This is essential for your business to be on top of the line. Looking for the best cinema advertising agency in India? Don’t look further and connect with Khushi Ambient Media Solution today.

Read also: How Impactful Is Cinema Advertising in India?

Produces continuous business and helps your business compete

Not every customer is going to buy your company’s products as their preferences and needs might be different. But there will be someone who will buy your products, all you need to do is attract them with good advertising ideas. Furthermore, advertisements help brands find those customers who are looking for that particular product or service. Good and well-planned advertisements help businesses stay ahead in the game while competing with other businesses. Advertising agencies in India are doing so many things to be on the top and to deliver effective results to their clients.

Keep business up-to-date

There are various options available for people and they can easily compare those products with one another. Therefore, you must make sure that your company is always at the top of the consumer’s mind. This can only happen when your advertisement strategies are good enough to attract consumers. Advertising tells the audience why they should choose you over others. Always come up with new products and offerings and advertise them with a boom so that consumers can be informed and aware of the details of your new products and offerings. Choose Khushi Ambient Media Solution for your brands as we have years of experience in this field.

There are so many customers in the market who are ready to buy products at any time but the brand must keep advertising its product with innovative and attractive tactics to remain on the top of the chart. We provide complete advertising solutions at a variety of ambient locations such as coffee shops, malls, airports, multiplexes, hypermarkets, and so on. We believe in fulfilling the needs and expectations of our clients in the best possible manner. Get in touch with us today to take your business to the highest level of success through effective ambient advertising strategies.

5 Airport Marketing Strategies And Trends

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As per reports and surveys, Indira Gandhi International Airport is one of the busiest airports in India with over 22,583,736 passengers between 2020 to 2021. The everyday footfall at Indian airports has also dramatically increased after the wake of the pandemic, and hence many marketers and advertisers are using this path to take their brands to a higher level of success and growth. Furthermore, successful marketing campaigns also help in improving overall brand awareness, offering value-added promotions, and enhancing the airport customer experience. There are various airport advertising agencies in India that give you a chance to advertise your brand at such a busy location. Khushi Ambient Media Solution is one of the biggest advertising agencies in India as we have the leverage to advertise at various locations of airports nationwide. Driven by insane competition, agencies are coming up with different strategies and tactics just to give tough competition to others and make their brand visible in front of potential customers.

Let’s Talk About Some Famous Airport Marketing Strategies And Trends

Brand partnership:

Brand partnership is the best way of marketing your brand as it has the ability to collaborate in a very cost-effective manner attracting new customers and grabbing the attention of the audience. Airports are now collaborating with retailers, and food and beverage companies to offer unique services to their passengers. Airport advertising agencies in India are also collaborating with other brands that are already present at the airport so that they can advertise their brand in front of potential buyers. If you are also looking for airport marketing for your brand, then you can connect with Khushi and can trust Khushi as we have various airports in every corner of India: north, south, east, west, and center.

Read also: How to Make Airport Branding from Zero to Hero

User-generated content:

Brands are preferring airport advertising for their brands as passengers spend so much time at the airport while waiting for the check-in process and boarding process. Furthermore, passengers also prefer to shop at the airport while waiting for the flight to take off just to utilize their time. Hence, travelers help promote your brand by sharing photos and videos on social media, which further grabs the attention of other people as well. In addition to that, the airport advertising agency is also collaborating with influencers and bloggers so that when they travel, they can share the stories from airport advertising. This helps brands reach a large pool of customers and users through user-generated content. Get in touch with us today, if you are also looking for such advertising solutions for your brand.

Boost customer engagement:

When you are at the airport, you might be busy clicking pictures and taking videos. Therefore; when you are advertising your brand at the airport, you can ask those passengers to share their experiences and pictures on social media. This will increase employee engagement and your brand will also be able to connect with other people who are not present at the airport. Moreover; you can also arrange contests or events for passengers where they can get gifts and coupons as this will engage the target audience. At some airports, advertising agencies serve food and beverages with advertisements for the brands just to have a long-term impact on the minds and eyes of the customers. If you are also looking for airport advertising for your organization, contact Khushi Ambient Media Solution.

Read also: What Is The Importance of Airport Advertising?

Content marketing:

It is known by almost everyone that airport professionals are experts in the fields of aviation and travel. They know how to engage the passengers and how to gain their attention for a particular thing, whether it is a product or service. Content marketing is being used by airport advertising agencies to share useful information while promoting brands and airports as well. Mostly, travel bloggers share their experiences on social media platforms. Therefore; get connected with travel bloggers as they deliberately share their experiences with readers. Make your brand visible through airport advertising and grab the attention of a large audience.

Read also: How can Airport Advertising make a difference?

Develop reward programs:

Airport advertising agencies are also introducing various reward and discount programs for their travelers, such as hotel rewards, car rentals, frequent flyer programs, and so on. This is gaining the attention of various people and increasing overall brand awareness and brand loyalty as well. Happy clients are great, and this marketing strategy helps make passengers happier. Furthermore, airports can also create activities through which they can earn points, which they can redeem for their next travel ticket or food. This would be great as it would make your brand visible on social media platforms, and the majority of people are using social media platforms.

Read also: Why Airport Branding is effective? Reasons you should know why it works

The airports allow the brands to place ads on their websites. Use the opportunity as a part of your airport advertising strategy. Immediately connect with us to learn more about airport advertising. Our advertising experts will also explain to you other advertising strategies such as mall advertising, cinema advertising, digital marketing, experiential marketing, and so on. You can choose your brand’s marketing as per your brand specification and preferences. What are you waiting for? Give us a call at 9320348884 now.

OTT Advertising In India: The Paradise Of Internet Advertising

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OTT (Over The Top) refers to content providers that allocate streaming media as standalone products directly to the users over the internet, where mobile phones, laptops, and televisions act as controllers and distributors of the content. It uses software or an application that is installed on the user’s device to stream audio, video, and any other kind of media content. Also, services that come under OTT are mainly educational and entertaining. The number of OTT users has also dramatically increased in the last few years, and hence, this can be beneficial for brands to enhance their brand image and value in front of the users. OTT advertising revenue is expected to increase from 40% to 60% in the next few years. Therefore, AdTech pioneers and early adopters of OTT platforms will definitely get benefits in the near future. If you are also looking for advertising solutions for your brand and are looking forward to using OTT advertising to enhance sales and brand awareness as well, Read this blog thoroughly to learn the importance and types of OTT platforms available throughout the world:

Why Should You Use OTT Advertising?

Audience growth: India is one of the fastest growing countries that is using OTT services, and therefore, the use of OTT advertising has also increased all over India. As per the reports, the number of OTT users is expected to reach 100 million by 2023. This has increased rapidly and dramatically over the last few years, and now it offers a large reach to a variety of audiences. It has also been expected that this will overtake traditional TV in the upcoming years. Khushi Ambient Media Solution is an OTT advertising agency with a team of expert marketers who use their years of experience to create cost-effective marketing plans for OTT services. We offer effective OTT advertising and influence consumers with the help of story narration.

If you have any more questions, feel free to contact us.

Low data rates: The data rates in India have also been drastically decreased and just because of this, the number of OTT users has increased as it is much cheaper than purchasing a TV channel subscription. At this stage, the brand gets the high ground for its ad visibility, and the ratio of people recalling the brand is also higher. Therefore, using OTT advertising is profitable and effective as compared to any kind of traditional marketing.

Free-to-stream OTTS: There are many OTT platforms that mainly focus on advertising revenue models, and many of them are available for free to their users. In this app, audiences sign up by accepting the terms and conditions of their advertisement content. This is highly beneficial for brands as they get immense returns on their specific services and products.

Real also: OTT Platform Marketing: How Can OTT Brands Keep Winning

Analytics: OTT platforms sometimes provide powerful analytic tools that are useful for both advertisers and content creators. This involves the views, data, and impressions within a particular period of time. Some OTT providers offer greater analytic tools to track real-time ad performance and offer the ad manager the ability to react in real time. Therefore, it helps the platforms and brands effectively connect with the audience and engage with the content they are watching and ads as well.

AI: Effective and powerful AI tools are available for companies, and OTT platforms and software use these AI tools to determine the potential of their users regarding their next purchase. This helps the advertisers to sync the ads as per the interests and preferences of their users. This would be highly beneficial for both the advertisers and brands, as ads would be synced with the future purchases of the user.

Targeted ads: Most OTT platforms and advertisers offer targeted ads and real-time tracking of advertisements so that they can reach the potential customer base. In this case, users are targeted as per their age, gender, and preferences, as well as browsing habits on various parameters where the ads are placed. The major focus of this kind of OTT advertising is to show the ads to the right people at the right time with the right intention.

What Are Some Examples of OTT?

SonyLIV
Voot
Zee5
ALT Balaji
Disney+ Hotstar
ErosNow
Netflix
Amazon’s Prime Video

The pandemic has changed people’s behaviour and hence increased the number of users on OTT platforms. A significant rise has been seen in OTT viewers all over the world because of enhanced networks, better internet connectivity and better smartphones. Therefore; this has enhanced the importance of OTT advertising and many brands are adopting OTT advertising just to effectively compete with the market.

Who Uses OTT advertising?

Software service providers, the telecom industry, finance companies, automobile businesses, sports brands, FMCG companies, and more than 60% of start-ups are using OTT advertising to achieve a good response to their products and services in the market.

Advantages of OTT Advertising

OTT advertising is a win-win for both sides.

Since they are no longer required to pay for cable TV, which is an inconvenient viewing choice and, to be honest, doesn’t always have fantastic new programming to offer, people adore it. Because of its incredible capacity to increase business sales through advertising, OTT Advertising firms adore it.

Here are some additional advantages that OTT advertising companies can make use of:

Accurate Targeting: OTT platforms with built-in analytics enable digital marketers to run compelling OTT advertising of shorter lengths to the relevant population as they are aware of the audience’s location. Targeting can be based on the device in use, region, type of content, ad preferences, gender, age, browsing patterns and much more.

Dynamic ad placement: You can switch out ad creatives in live or on-demand video content using over-the-top.

Advanced analytics: An OTT advertising firm can strategically use intelligence to determine which ads are working well and which are not by gathering specific, relevant data on your audience. And by doing this, they may adjust how they optimize future adverts.

Higher ROI: A problem with traditional TV advertising was making the ads relevant to the vast audience. You can choose your target market on an OTT platform and build ads that are really engaging and successful at generating conversions. Over-the-top platforms can therefore produce higher returns on investment.

What is the Future of OTT advertising?

As people continue to gravitate toward online streaming, OTT marketing and media is permanently disrupting the sector. OTT advertising has a promising future in India and elsewhere. With the fantastic original content that OTT channels have to offer, together with the simple watching options and cost-effective subscription method compared to cable, people’s streaming media experiences have improved significantly.

And it is because of this developing tendency that TV advertisers are increasingly turning to OTT marketing to broadcast their adverts and get the most rewards.

Your OTT advertising journey for your business can be effective and easier with the help of our experts in marketing and technology data-driven analysis. We will provide you with the highest quality of advertisements and marketing solutions and will only target specific audiences for your ads. We have all the effective tools and deep knowledge in this field that clearly communicate what steps need to be taken for the advertising of your business. Get in touch with us today to get the best advertising solution for your brand.

A Complete Guide to Cinema Advertising – Everything You Need to Know

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What is Cinema Advertising?

It is not surprising that cinema has the highest engagement score and the lowest ad avoidance score as people can’t skip the ads. Investing in the cinema’s advertising makes sense as watchers have nothing to do while seated in the cinema hall. Henceforth, ads are seen by many people as a part of the cinema experience. Cinema has the power to double the impact of marketing campaigns and hence should be used as an integrated part of marketing campaigns, especially with print, TV, radio, and other platforms. Cinema advertising can be effective for your brand as it offers a 360-degree marketing environment. People here have relaxed and receptive minds, which is perfect for delivering your message to an audience. In 2020, cinema advertising generated revenue of more than ten billion Indian rupees across India. Also expected to increase by 19 billion rupees by the end of 2024. This shows your brand can have good publicity through cinema advertising. Khushi Ambient Media Solution is a one-stop destination for all types of advertising solutions. Get in touch with us today to explore more about our services.

Why is Cinema Advertising Effective?

Cinema advertising is ten times more effective at making your brand stand out from the crowd than any other media solution. Let’s take a look at why it is so effective so briefly:

Attentive audience: Cinema advertisements reach a huge target audience, and their advertising recalls are higher than ads placed on TV. Also, cinema advertising has the power to reach potential customers with innovative messages that engage moviegoers in a much more effective and efficient manner. Unlike TV, you can’t skip the ads at the cinema, and it creates a captive environment for the audience to fully observe the ads.

Big Screen Effect: The extensive screen and excellent audio system help in gaining the attention of the viewer. Also, these act as tremendous props while creating a cinema ad and leave a remarkable impact on the minds of the customers. The audience is massive and they can’t change the channel, unlike TV commercials. Connect with Khushi Ambient Media Solution for the advertisement of your brand and business.

Also read: Why is Cinema Advertising Effective?

The Unique Power of Cinema Advertising in India

Uniqueness: In advertising, reaching the customers is not everything as it requires a lot more things to do. A media strategy must be designed to target a large pool of customers at any cost, but it doesn’t mean sacrificing engagement, creativity, and positioning. PVR cinema advertising offers a platform that can target a specific customer segment both by psychographics and demographics. Khushi Ambient Media Solution has more than 2500 premium cinema screens. Choose us to enhance your brand awareness and recognition.

Maximum brand recall: Cinema advertising enables maximum brand recall and a large pool of customers as commercials on the big screen are hard to ignore. In a recent survey, it has also been identified that more than 80% of people were able to recall the brand’s advertisement. It shows that the major goals of cinema advertising are not only to reach the targeted audience but to deliver the content with a superior strategy of cinema advertising.

Why Choose Cinema Advertising?

Do you want to maximize the ROI of your investment in advertising campaigns? If yes, you must try on-screen cinema advertisements as they have so many benefits and the power to grab the attention of a large pool of customers.

Immense sound, sight, and motion: People expect immersive sound, motion, graphics, and animation at the cinema. As a brand, you can also use the same technology to design your advertisements as it will help in capturing a large pool of customers. There are plenty of tips being used by advertising agencies in India just to capture the exact needs and desires of the people. You must also associate your ads with the right movies so that targeting the right customers can be achieved.

Ideal location: Theaters are the place where the audience spends more than 2 to 4 hours and pay higher attention to the screens. Many of the top marketing agencies in India have justified the effectiveness of cinema advertising. Hence, it is now being used by many of the top brands and businesses in India because of its ideal location. If you are also looking for advertisement options for your brand, then you must choose cinema advertising as it has the potential to target a large pool of people as compared to any other advertising method. Read more about this.

Also read: Reasons For choosing Cinema Advertising

How Does Cinema Advertising Work and What Are the Benefits?

Cinema ads are the shots that are played before the trailers and movies start also the posters in the refreshment areas of cinema halls. It starts when the audience starts entering the theater, finding their seats and trying to settle on their seats. These ads help capture a large audience’s attention and engage them with the content more effectively and efficiently. You can purchase the ads on all the screens in the theater and can also reduce the screen number as per your budget and convenience. Once the spot is purchased, your ads will run in advance of the feature film and also during the feature film’s interval.

Also read: Benefits of choosing Cinema Advertising

The audience is a captive audience since they can’t skip and ignore the ads and also can’t walk off during the screening.
Cinema advertisements also give a larger life impact on the minds of customers.
Cinema advertising also enables better attention of the audience as compared to any other medium of advertisements.
This has also resulted in a good and developed ecosystem and offered an effective platform to the brands who are willing to communicate with people in the most impactful way.

Khushi Ambient Media Solution is a one-stop destination for all kinds of advertising solutions. We offer complete on and off-screen cinema advertising, and branding and our innovation help you to gain the attention of a large pool of customers. We have been chosen by PVR, Inox, Cinepolis, Carnival and other multiplex cinemas. Connect with us today to explore more about advertising.

What Exactly Is Mall Advertising? Why Should You Invest In It?

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Mall advertising refers to the advertising displays that are placed inside and outside the mall, including digital and traditional backlit dioramas and hung banners. Shopping mall advertising uses both printed and digital displays to increase the exposure of a brand in a great way. Shopping malls are known as one of popular destinations for today’s youth and metropolitan areas. A shopping mall is now considered the best location to spend time with your friends and family. On weekends, the average footfall in malls ranges from a few thousand to a few lakhs. As a result, this provides tremendous visibility for the brand and opens up the greatest marketing opportunities. In today’s era, mall advertising has become one of the best methods of marketing to reach a targeted audience. This is an excellent place to promote your product since people come here in the mood for shopping, relaxing, and enjoying themselves. It is also a fact that mall advertising attracts more customers as compared to video commercials and traditional marketing.

Why should you invest in mall advertising?

Driving sales and building traffic:

Shopping mall advertising is the best way to drive sales, enhance brand awareness, and build traffic. There are very limited places where the audience is really in the buying mood, and shopping malls are one of them. Timing is always a critical factor for advertising agencies and also for the brand. A mall advertisement offers a brand the opportunity to target a pool of potential customers within the minimum time possible. Khushi Ambient Advertising Agency offers mall advertising and conveys brand messages in the most efficient and effective manner possible. Moreover; it effectively helps in overall media plans. To get the attention of the audience, we use attention-getting tactics and enable the finest marketing services possible. Khushi Advertising is a leading mall advertising company in India, offering a variety of mall advertising options such as drop-downs, hoardings, escalators, elevator branding, danglers, food courts, parking slots, backlit, and more.

Also Read: What are the benefits of advertising in Malls?

Reach the target audience in the busiest location:

The shopping mall advertising has the potential to reach targeted audience in the busiest location. Khushi Ambient advertising agency has the ability to tailor its content to the right people, with the right message, at the right time. This ultimately helps the brands by influencing the purchasing decisions of the customers. Whatever the purpose of the people behind visiting the mall, they can’t ignore the marketing and branding operations of various brands in the mall that leave a long-lasting impact on the customer’s mind. As a result, there is a very minimal possibility that ads in shopping malls will be fruitless or ignored. Mall advertising in high traffic and higher footfalls improves brand recognition and raises brand memory and awareness. Connect with Khushi Ambient Advertising Agency to promote your brand in the most effective and attractive manner.

Transform marketing:

Transform your marketing strategy into the centerpiece of a high-traffic, high-end destination with people that spend around 3 to 4 hours per visit. 80% of visitors notice the digital and illuminated ads throughout the mall. In the time of the online shopping trend, most people still prefer to shop at a mall. The product display and advertisement are located under the same roof, which gives a strong chance to grab people’s attention. With the help of mall advertising, brands can enhance customer desires for impulse purchases. Mall advertising ultimately helps businesses and brands influence the buying decisions of buyers and enhances customer engagement with that brand.

Are you ready to get started with mall advertising for your brand? If yes, then Khushi Ambient Advertising Agency is here to help you. To learn more about Mall Advertising, visit our website or connect with us today! Get in touch with us to get the best advertising solution for your brand.

Also Read: 10 Advantages of Promoting Products in Shopping Malls

FAQs

What are the different types of advertising?

A successful advertising campaign spreads the word about your products and services, generates higher sales, and attracts a large pool of customers. Companies now have access to a variety of advertising options to promote their products in various places. Print advertising, mall advertising, cinema advertising, direct mail advertising, social media advertising, television marketing, radio advertising, podcast advertising, and paid search advertising are all examples of advertising.

How is mall advertising so effective?

Shopping malls are popular among young people and the upper crust and are hence known as excellent places to promote your products and services. The daily average footfall of shopping malls is higher than any other location, which results in a high number of impressions for your brand. Nowadays, malls and multiplexes are becoming known as efficient ways to market a company. Here, people are in the mood to buy, enjoy, and relax, which helps the brand reach customers in a more efficient manner.

Advertising Opportunities at Airports

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Branding at airport is an emerging, exciting and effective idea for business promotion. The idea is not about promotion of airlines and airports but about your own company and products. The trends in airport marketing apply equally to many barnds. These trends show the ways about how a travel brand can develop strategies to fulfil their goals, increase their revenues and successfully cross-market.

Why Airport for Marketing & Branding

Over the decades, the airport has undergone an interesting transformation from being only a transit point to becoming a multi-purpose hub. Honestly speaking, things started changing since the onset of the last decade as the organizations managing the airport space started realizing that this public place can be converted into a marketing zone. As even the smallest airport receives thousands of footfalls every day, airport advertising is an excellent way to catch the eyeballs of the captive audiences with convincing promise of offering quality product and service.

Advertising Opportunities at Airports

As giving ads at airports is becoming a trend with promise of a good ROI, many airports are joining the bandwagon. Truly speaking, even the smallest airport offers exciting advertising opportunities for the brands. The companies are allowed to make most of the indoor and outdoor spaces for airline marketing. You can cleverly use the areas both on the premises and in the terminal to reach out to your target customers with what you offer. Usually, the cost of airline ads fit the budget of most brands.

If you are not short in ideas, it is possible to use any corner of the airport space for your brand promotion. For example, hang a larger ceiling banner at the centre of the departure hall or use a backlit sign for your brand slogan. If it is a catchy slogan or captivating banner, expect it to grab the eyeballs of the receptive, reasonable and responsive audiences at the airport. The airports allow the brands to give ads on their websites. Use the opportunity as a part of your airport advertising strategy.

How It Will Benefit You

If done in the creative and strategic way, this new-age avenue of marketing will bring you multiple benefits. Here is a glimpse of what you get to gain from airline advertising:

(1) Your message quickly reaches the affluent audiences.

(2) It uses calm and cool airport ambience to enhance perceived brand value.

(3) It helps you connect quickly with the customers having a positive and receptive mindset, thereby offering a good chance to convince and convert them.

(4) Airport ads offer an interesting distraction to the audiences.

It is a proven way to help your brand enjoy sustainable growth.

How to Make Airport Branding from Zero to Hero

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If you have never heard, thought or planned about airport branding, it is time to know about this emerging concept of business marketing and brand making. Marketing by using airport complex is a new-age concept gripping attention of many entrepreneurs. Airport offers a unique and excellent opportunity to the business owners and marketing experts to reach out to a well-to-do demographic.

Airport marketing, if compared to other forms of advertising, is a more effective and less expensive idea to put one’s corporate message across the understanding, reasonable, receptive, captive and wealthy audiences. If planned and implemented effectively, using airport as a place to promote your product line and brand will pump up your return-investment ratio. The question is how to turn the branding idea a big success. .

Use both indoor and outdoor space

The airport authority allows the users to use both indoor and outdoor spaces for airline advertising. You can use terminal and waiting lounge to communicate commercially with the target customers. Put your banner at a place where everyone can see it clearly. Placing something at a spot that is hardly viewed or visited will not meet your purpose of connecting to the customers.

Use colours or lights sensibly

Brightness never fails to grab eyeballs. Use bright colours or neon lights for your ad to make it easily catch the passengers’ attention. However, it never means that creating a collage of bright colours will make your airline marketing a big hit. Maintaining a balance is important. Overdoing anything will bounce back with little or no reward for your idea and investment.

Use catchy slogan

Though a picture says thousands of words, a catchy slogan is no less important to impress the travellers. Make the slogan crunchy and catchy so that your target airport audiences feel curious to know about your product and brand.

Try hard for first-time impression

Leaving a good first impression on the potential buyers is a step towards converting them into your customers. The right balance between colours and composition for both visuals and text content is the mantra of successful airline advertising.

Hire a professional

Marketing is not easy. It is an important aspect of managing a business. Therefore, you should not take it lightly and create the right plan to convert the blueprint into a successful model. That is why, hiring service of an expert professional is important. An airport advertising agency has skilled staff with specialization and experience in this particular wing of marketing. Working with such an agency will help you develop a workable plan and reap sustainable benefits.

Interesting Facts I Bet You Never Knew About Airline Advertising

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Companies are now channelizing their marketing investment and effort through multiple avenues. Of all the ways available to the entrepreneurs and marketing pundits, airport marketing is a recent but effective idea for product promotion. Gone are those time when only the wealthy people used to travel by flight. These days, even the middle-class people are travelling abroad. Though only a tiny fraction of world population travel by air, advertising at the airports can boost up your sale, revenues and profit by manifolds only if it is well-planned and precisely implemented. Here are some interesting and lesser-known facts about airline advertising:

Excitement runs wild: Do you know what makes airport marketing fly high? It is because of presence of the most excited passengers. According to a study, more than 80% of business travellers have confessed that they have feeling of amazing excitement while being at the airport. The airport is a wonderful place where the travellers stay calm, positive and relaxed.

Travellers love airport ads: Do you know that more than 60% of airport travellers think airport advertising works? The airport receives millions of footfalls everyday and most of these passengers are high-flying professionals travelling to and from corporate meetings. These business travellers are more focussed on recent, ongoing and upcoming business events and that is one of the reasons, airport ads never go unnoticed.

Airport ads quickly reach rich audiences: Nearly 75% of the airport passengers are affluent. These people love indulging themselves into shopping during their free time at the airport. They are usually drawn towards duty-free products that are not easily available at the high-street corners. Airport advertising usually targets these well-to-do shopaholics who won’t mind opening their wallet to buy a new launch or avail a heavy discount. It takes little time for airline marketing to catch attention of the target passengers.

Airport ads use unique context: Airport advertisements use the unique context of airport to improve perceived brand value. Airport attaches a perceived value of prestige and reliability to the brands that are allowed to advertise within its premise. The studies claim that over 71% of the luxury travellers expect to see the ads of the top-of-the-line brands at the airport.

Airport ads easily connect with customers: Airline advertising means great responses without any waste of time! This is partly because the affluent jetsetters are more responsive. Airline advertising easily and speedily connects to the target consumers in an amazing ambience having people with a positive outlook and receptive mindset. According to a recent report, a larger number of airline travellers have more than 90% awareness of the ads within the complex.
So, if you want to optimize your marketing, make sure you include airport advertising in your marketing efforts.